Hybrid Social Creative Lead

at Maker Lab

• Job title: Social Creative Lead
• Job type: Contract
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Singapore

About the role

• Creative Lead for a major tourism brand at Maker Lab. Setting creative direction and mentoring the team on social-first campaigns.

Responsibilities

• Creative Vision & Leadership: Lead all creative brainstorming, concept development, and scripting sessions from ideation to completion, driving bar-raising content across all social platforms.
• Creative Recommendations: Proactively recommend social-first creative insights to the team to help content optimisation by synthesising the information from trends, reports and innovative best practices.
• Brand Guardianship: Establish and evolve the visual language and tone of voice for the client's social channels, ensuring consistency, innovation, and alignment with the client's strategic objectives.
• Quality Control: Personally approve all final creative work before client presentation, ensuring it meets the highest standards of excellence.
• Strategic Collaboration: Collaborate closely with the Social Strategist to translate strategic insights and foundations into powerful, actionable, and impossible-to-ignore creative concepts.
• Team Development: Provide direct mentorship, constructive feedback, and guidance to all Content Creators, fostering their skills and pushing their creative boundaries.
• Trend & Innovation: Stay at the global forefront of creative trends, design techniques, and social media formats, proactively infusing the team's work with fresh, forward-thinking ideas.
• Execution Management: Source and manage freelancers, third-party vendors, and production partners, ensuring timely and high-quality delivery across all projects.

Requirements

• Minimum 12+ years of experience creating world-class work for top-tier brands, preferably with a mix of in-house and agency creative leadership experience.
• Proven experience in a senior creative role (e.g., Creative Director, Associate Creative Director, or Senior Creative Lead) managing multiple projects from concept through to completion.
• Expertise in cross-channel visual language strategies and execution across digital, social, events, and motion graphics.
• Exceptional creative and conceptual thinking; you are a multi-faceted creative leader not tied to specific formats, able to execute and guide design across all mediums (e.g., Adobe Creative Suite, interactive media).
• A sharp-eyed, detail-oriented creative ambassador with a strong sense of layout, colour, composition, and type.
• Ability and prior experience in social media content creation, e.g. shooting, editing and filming content is advantageous.
• Demonstrated experience providing mentorship and actionable creative feedback to develop team skills.
• Exceptional verbal and written English communication and presentation skills.