Hybrid Performance Creative Strategist

at Surfshark

• Job title: Performance Creative Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €2,150 - €3,400 per month
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Vilnius, Lithuania

About the role

• Creative Strategist managing creative performance across paid channels for Surfshark. Bridging performance marketing and creative execution to ensure effective ideas.

Responsibilities

• Own the creative strategy for paid channels, aligning messaging and formats with business and performance goals;
• Turn performance data into clear creative insights, concepts, and testable hypotheses;
• Lead creative ideation for new campaigns, angles, and formats like static, video, UGC, and native-style ads;
• Define and prioritize a structured creative testing roadmap across different platforms and funnel stages;
• Brief, review, and guide designers, video editors, and copywriters to ensure high-quality, on-strategy output;
• Analyze creative performance to identify scalable patterns in hooks, narratives, visuals, and calls-to-action;
• Continuously iterate on winning creatives to extend their lifecycle and improve efficiency;
• Research competitors, market trends, and platform updates to proactively evolve our creative strategy;
• Document learnings and build internal creative playbooks and best practices;
• Collaborate closely with other teams, contributing to channel strategy and budget efficiency.

Requirements

• Proven experience driving performance through ad creatives;
• A strong understanding of performance metrics like CTR, CPA, and ROAS;
• The ability to think strategically while staying hands-on with concepts, scripts, and creative reviews;
• Comfortable owning decisions and defending creative choices with data;
• Being a clear communicator who can align creative and performance teams.

Benefits

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;
• Tools of your choice: choose the technical equipment and tools you need to do your best work;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• More days off: additional vacation days depending on your tenure;
• Premium Surfshark accounts: for you, your family, and friends;