Social & Creative Lead for a dedicated marketing team focusing on a new sports attraction. Overseeing digital presence and creative strategy in a hybrid working environment.
About the role
- Video and Creative Lead responsible for video content strategy and execution to drive revenue. Leading video production efforts across platforms at IMPACT.
Responsibilities
- Lead the strategy and execution of video content that aligns with brand standards, supports revenue growth, and strengthens market positioning.
- Responsible for pre-production, scripting, filming, editing, managing creative assets across website, social channels, podcast, and paid ads.
- Analyze and report on video performance; maintain video equipment.
- Collaborate with the marketing team and CEO to translate executive vision into creative video content.
- Own IMPACT’s YouTube channel, producing long-form and Shorts content while overseeing video ad campaigns.
- Produce 3-5 high-quality videos per week, ensuring strong alignment to brand standards and minimal rework.
Requirements
- Determine what camera equipment is necessary and obtain equipment if needed
- Transport, set up, and operate various production equipment, including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production
- Own and execute the principles of Marcus Sheridan’s Endless Customers (formerly They Ask, You Answer) for video content
- Operate and maintain proper levels and calibration of cameras, audio and video recorders, and other production equipment
- Use AI to assist in areas of video production, including, but not limited to: leveraging tools, optimizing the production process, automatic color correction, audio enhancements, and smart editing
- Collect b-roll footage, as well as interviewing appropriate staff and/or clients, and use AI to generate content for use in videos.
- Collaborate with the content manager and ads specialists to ensure video content is optimized, packaged, and distributed effectively across social platforms.
- Work closely with sales and services teams to determine video topics and how to prioritize what to film and produce
- Maintain consistent project management and processes that will allow you to create 3-5 videos a week consistently.
- Comfortable with being the on-camera talent for our podcast, YouTube, social media, ads, and website videos
- Ability to work with subject matter experts and prepare them for being on-camera
- Create, upload, optimize, and report on both long-form and shorts content for our YouTube channel
- Deep understanding of YouTube retention strategy, packaging (hooks/titles/thumbnails), and analytics-driven iteration.
- Own all aspects of production, including, but not limited to:
- Pre-production scripting and collaboration
- Production setup, execution, and striking
- Post-production editing and publication
- Reporting on the effectiveness of video content
- Maintain our video hosting platform and best practices
- Stay up to date on the latest video technologies, how to use them, and own the implementation of them in our company
Benefits
- Health, vision, and dental coverage.
- 401(k) with company match.
- Paid time off and a flexible work schedule.
- Paid parental leave to support your growing family.
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