Director of Creative Strategy leading performance marketing initiatives at Prose, a beauty company leveraging AI for personalized haircare and skincare solutions.
About the role
- Video and Creative Lead responsible for video content strategy and execution to drive revenue. Leading video production efforts across platforms at IMPACT.
Responsibilities
- Lead the strategy and execution of video content that aligns with brand standards, supports revenue growth, and strengthens market positioning.
- Responsible for pre-production, scripting, filming, editing, managing creative assets across website, social channels, podcast, and paid ads.
- Analyze and report on video performance; maintain video equipment.
- Collaborate with the marketing team and CEO to translate executive vision into creative video content.
- Own IMPACT’s YouTube channel, producing long-form and Shorts content while overseeing video ad campaigns.
- Produce 3-5 high-quality videos per week, ensuring strong alignment to brand standards and minimal rework.
Requirements
- Determine what camera equipment is necessary and obtain equipment if needed
- Transport, set up, and operate various production equipment, including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production
- Own and execute the principles of Marcus Sheridan’s Endless Customers (formerly They Ask, You Answer) for video content
- Operate and maintain proper levels and calibration of cameras, audio and video recorders, and other production equipment
- Use AI to assist in areas of video production, including, but not limited to: leveraging tools, optimizing the production process, automatic color correction, audio enhancements, and smart editing
- Collect b-roll footage, as well as interviewing appropriate staff and/or clients, and use AI to generate content for use in videos.
- Collaborate with the content manager and ads specialists to ensure video content is optimized, packaged, and distributed effectively across social platforms.
- Work closely with sales and services teams to determine video topics and how to prioritize what to film and produce
- Maintain consistent project management and processes that will allow you to create 3-5 videos a week consistently.
- Comfortable with being the on-camera talent for our podcast, YouTube, social media, ads, and website videos
- Ability to work with subject matter experts and prepare them for being on-camera
- Create, upload, optimize, and report on both long-form and shorts content for our YouTube channel
- Deep understanding of YouTube retention strategy, packaging (hooks/titles/thumbnails), and analytics-driven iteration.
- Own all aspects of production, including, but not limited to:
- Pre-production scripting and collaboration
- Production setup, execution, and striking
- Post-production editing and publication
- Reporting on the effectiveness of video content
- Maintain our video hosting platform and best practices
- Stay up to date on the latest video technologies, how to use them, and own the implementation of them in our company
Benefits
- Health, vision, and dental coverage.
- 401(k) with company match.
- Paid time off and a flexible work schedule.
- Paid parental leave to support your growing family.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Creative strategist leading paid social advertising campaigns at Newform, a performance marketing agency for tech brands. Collaborating with creators and data analytics to optimize ad content.
Head of Creative Success overseeing client onboarding and project management at leading Amazon agency in France. Driving creative project success and team development.
Creative Strategist managing creative performance across paid channels for Surfshark. Bridging performance marketing and creative execution to ensure effective ideas.
Creative Lead developing and delivering creative contents for PokerStars Southern Europe through innovative design and effective production management. Leading teams while collaborating with PSN global teams.
Strategic Advisor shaping impactful creative campaigns at ALSAC to deepen emotional connections with St. Jude mission. Partnering with teams to forge insights into actionable strategies.
Creative Strategist designing excellent visual storytelling and aligning creative output with brand strategy for an advertising agency. Collaborating with cross - functional teams in Lagos, Nigeria.
Creative Strategist for AKT linking Brand Marketing, Content, and Acquisition with a focus on performance across paid ads. Ensure holistic brand representation while managing data - driven creative processes.
UGC Manager/Creative Strategist at Growthartig in Berlin. Coordinating projects with content creators and managing UGC initiatives in a dynamic team environment.
Creative Strategist at Beastly crafting marketing strategies for renowned brands like Zalando and Google. Collaborating on influencer marketing and developing creative concepts.