About the role

Creative Strategist for AKT linking Brand Marketing, Content, and Acquisition with a focus on performance across paid ads. Ensure holistic brand representation while managing data-driven creative processes.

Responsibilities

**About The Role: **
As Creative Strategist you will act as the connective layer between Brand Marketing, Content and Acquisition, enabling closer day-to-day collaboration and ensuring paid activity reflects a holistic, consistent view of the AKT brand across all touchpoints.
You will be self-sufficient in data analysis across the platforms (including thoughtspot) as well as proactively partnering with Data and Insight where necessary.
You will own the paid ads creative processes, testing, quality control and in-depth performance insight, with a strong emphasis on analytics and data-led optimisation across paid marketing channels, and a primary focus on Meta, TikTok and Google. While creative-led, this is a performance-first role. You will be able to operate confidently as a paid media manager, with a strong, hands-on understanding of paid media platforms and performance data, and be able to interpret account-level results, working closely with the Head of challenge agency recommendations, and directly manage and optimise campaigns to provide cover for core performance activity when required.
Sat within the Marketing team and reporting directly to the Head of Acquisition & Retention, you will work in close partnership with the Acquisition Manager, Brand Marketing, Organic Social, E-commerce and external agencies.

**About You: **
Proven experience working with performance marketing creative across Meta, TikTok and/or Google
Hands-on experience managing and optimising paid media campaigns across Meta, TikTok and/or Google, either in-house or agency-side
Demonstrable ability to analyse and interpret ad-level performance data, build clear performance narratives, and translate insights into creative feedback and development
Experience scripting, briefing and approving creative for paid environments
Strong creative judgement with a clear understanding of premium brand standards
Experience working closely with agencies and cross-functional internal teams
Commercial mindset, comfortable linking creative decisions to CPA, scale and efficiency outcomes
Experience scaling creative output across multiple markets
Familiarity with Google video, Demand Gen or YouTube creative
Experience working with UGC creators or influencer-led content
Passion for beauty, performance, culture or the arts

**Backstage Perks: **
Make a real impact on our next act by joining AKT at an exciting stage of growth, following our recent USA, Australia and New Zealand launches.
Flexible working: work from home, at our Oxford Circus office (which comes with gym access), or in co-working spaces across the UK. We’ll reimburse you if you prefer a co-working space over working from home.
Monthly team days in London to connect with the AKT ensemble.
Be part of a collective of creatives where the arts underpin everything we do.
A funny, kind, and inclusive work environment — we are banter, but we get sh*t done.
Allowance for products to give you the confidence to step onto the stage and perform.
Intervals encouraged: 36 days holiday, including bank holidays (pro-rata for part-time roles)
Pension contribution matching via salary sacrifice up to 5% of your salary.