Creative Strategist for Performance Advertising at The Better Cat, developing ad strategies and creative ideas. Collaborate directly with the Founder & CMO for marketing campaigns.
About the role
- Strategic Advisor shaping impactful creative campaigns at ALSAC to deepen emotional connections with St. Jude mission. Partnering with teams to forge insights into actionable strategies.
Responsibilities
- Shape Strategy: Partner with the Director of Creative Strategy to build strategic frameworks for campaigns that drive engagement and impact.
- Lead Brief Development: Create compelling creative briefs rooted in audience insights, brand positioning, and cultural relevance.
- Collaborate for Excellence: Work closely with creative teams throughout development to ensure strategic alignment and elevate ideas.
- Uncover Insights: Conduct research and synthesize data from internal and external sources to inform creative direction.
- Drive Integration: Support cross-functional collaboration with Brand Strategy, Integrated Marketing, Audience Planning, and Insights teams.
- Influence Trends: Share thought leadership and emerging trends to inspire innovative, mission-driven work.
- Be the Strategic Voice: Participate in campaign planning, brainstorms, and creative reviews to champion audience-first thinking.
Requirements
- Experience: 6–8 years in creative strategy, brand strategy, or related roles within advertising, marketing, or nonprofit sectors.
- Proven Expertise: Skilled in developing creative briefs and guiding integrated campaigns (digital, social, video, experiential).
- Analytical Storyteller: Ability to distill complex data into compelling narratives that inspire creative work.
- Audience-Centric: Experience with audience insights, segmentation, and cultural research.
- Mission-Driven: Passion for purpose-driven work and the St. Jude mission.
- Preferred: Background in advertising agencies, nonprofit, healthcare, or cause-related marketing.
- Familiarity with in-house creative team dynamics.
- Experience with emotionally resonant or mission-driven campaigns.
Benefits
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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