Hybrid Marketing Lead – Retail, Training Advocacy

at Maker Lab

• Job title: Marketing Lead – Retail, Training Advocacy
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bengaluru, India

About the role

• Data-driven CRM expert acting as a bridge between marketing strategy and execution for a tech client. Managing localisation, stakeholder engagement, and cross-functional collaboration in APAC regions.

Responsibilities

• Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights.
• Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets.
• Serve as the primary liaison for transcreation agencies, local reviewers, and field teams.
• Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns.
• Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff.
• Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
• Oversee the vendor responsible for upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms.
• Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.

Requirements

• BA/BS degree or equivalent experience in Business, Marketing, or Education
• 9+ years of experience in retail training, trade marketing, or project management.
• Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
• Experience managing localisation workflows and working with external vendors.
• Previous experience in the Consumer Electronics or Tech industry.
• Familiarity with Learning Management Systems (LMS) and content authoring tools.
• Strong understanding of regional retail landscapes and cultural nuances across APAC.
• Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet.
• Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
• Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
• Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
• Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools.
• High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
• Exceptional verbal and written English communication and presentation skills.