Senior Marketing Communications Specialist at CEVA Logistics managing marketing communications across North America. Planning events, digital outreach, and social media strategies for brand presence and growth.
About the role
- Data-driven CRM expert acting as a bridge between marketing strategy and execution for a tech client. Managing localisation, stakeholder engagement, and cross-functional collaboration in APAC regions.
Responsibilities
- Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights.
- Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets.
- Serve as the primary liaison for transcreation agencies, local reviewers, and field teams.
- Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns.
- Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff.
- Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
- Oversee the vendor responsible for upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms.
- Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.
Requirements
- BA/BS degree or equivalent experience in Business, Marketing, or Education
- 9+ years of experience in retail training, trade marketing, or project management.
- Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
- Experience managing localisation workflows and working with external vendors.
- Previous experience in the Consumer Electronics or Tech industry.
- Familiarity with Learning Management Systems (LMS) and content authoring tools.
- Strong understanding of regional retail landscapes and cultural nuances across APAC.
- Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet.
- Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
- Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
- Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
- Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools.
- High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
- Exceptional verbal and written English communication and presentation skills.
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