Hybrid Marketing Lead

at Flipdish

• Job title: Marketing Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Dublin, Ireland

About the role

• Managed Marketing Lead overseeing performance, profitability, and growth of Flipdish’s Managed Marketing service. High-autonomy role involving PPC performance and resource optimization with strategic impact.

Responsibilities

• Take end-to-end ownership of Flipdish’s Managed Marketing service, including performance, customer outcomes, and commercial success
• Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results
• Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem
• Own and oversee PPC performance across multiple customer accounts, primarily Google Ads
• Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring
• Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS
• Transition customer reporting from manual processes to standardised, automated solutions
• Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms
• Own the P&L for Managed Marketing, ensuring the service operates profitably and sustainably
• Define clear ICP criteria and eligibility guidelines for Managed Marketing customers
• Ensure consistent, high-quality execution across all managed accounts
• Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts

Requirements

• 7+ years experience in performance, growth, or digital marketing
• Extensive hands-on PPC experience, particularly Google Ads and META, managing multiple accounts concurrently
• Proven experience building scalable systems for campaign management and reporting
• Experience designing automated reporting using Looker Studio, Canva, or comparable platforms
• Strong commercial awareness, with experience contributing to or owning forecasting, pricing, or profitability decisions
• Experience working freelance or in an agency environment managing multiple clients is a strong advantage
• Experience working with hospitality, restaurant, or takeaway businesses is highly desirable

Benefits

• Own and shape a revenue-generating service with direct impact on customer growth
• High-autonomy role with visibility at senior leadership level
• Opportunity to build scalable systems rather than manual processes
• Work closely with a product-led company deeply embedded in the hospitality industry