Marketing Analyst with a strong design focus at Be.Change Consulting, creating impactful visual strategies for B2B communications and campaigns. Combining strategy, design, and digital communication.
About the role
- Experienced APAC B2B Marketing Lead driving enterprise and partner-led marketing strategy across Asia-Pacific. Managing integrated marketing initiatives for OpenAI's B2B growth.
Responsibilities
- Lead the development and execution of APAC B2B marketing strategy, aligned with global priorities and regional GTM objectives.
- Drive full-funnel B2B marketing programs across field, content, customer marketing, events, and partner marketing.
- Partner closely with GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
- Translate global B2B narratives and launches into regionally relevant, market-specific execution across priority APAC markets (e.g., India, Korea, Japan, ANZ, Southeast Asia).
- Establish strong regional marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
- Act as the regional voice for APAC B2B marketing, bringing market insight, customer perspective, and local nuance into global strategy discussions.
- Build and scale foundational B2B marketing capabilities in-region, with an eye toward future team growth and specialization.
Requirements
- 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
- Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions across multiple markets or regions.
- Strong understanding of APAC enterprise buying dynamics, including the role of trust, regulation, partners, and local proof points.
- Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
- Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.
- Experience managing teams, agencies, vendors, and regional partners across APAC preferred.
Benefits
- Equal opportunity employer
- Background checks for applicants will be administered in accordance with applicable law
- Reasonable accommodations to applicants with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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