About the role

  • Senior Marketing Specialist leading marketing strategies for mental health initiatives at MHF. Collaborating across channels to deliver impactful campaigns that resonate with communities.

Responsibilities

  • Lead campaign marketing strategy for Pink Shirt Day, Mental Health Awareness Week and The Push‑Up Challenge
  • Drive digital marketing activity, working with internal teams and agencies to deliver high‑performing digital campaigns
  • Craft clear, compelling messaging that aligns with MHF’s brand and connects with diverse audiences
  • Develop campaign resources and creative assets with designers and content producers
  • Coordinate media buying and placement to ensure campaigns reach the right people at the right time
  • Build strong relationships with partners and communities, ensuring campaigns reflect their needs and perspectives
  • Evaluate campaign performance, using insights to strengthen future work

Requirements

  • Several years’ experience in marketing and/or communications
  • Experience developing and delivering marketing strategies
  • Strong copywriting and content development skills
  • Confidence interpreting data and using insights
  • Strong project‑management experience
  • Ability to collaborate well across teams and agencies
  • Existing knowledge of or willingness to grow understanding of Te Ao Māori and Te Reo Māori
  • Experience in social marketing, NGOs or public sector (desirable)
  • Previous experience in an ad agency (desirable)
  • Understanding of public/population health approaches (desirable)

Benefits

  • Vibrant office in Maungawhau, Mt Eden
  • Flexible working: Mondays and Fridays from home
  • Half‑day Fridays
  • Day off on your birthday
  • 20 days sick leave
  • Equitable, annually reviewed salary
  • Opportunities to build strong networks

Job title

Senior Marketing Specialist

Job type

Experience level

Senior

Salary

NZ$85,000 - NZ$95,000 per year

Degree requirement

No Education Requirement

Location requirements

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