Seeking an experienced Managed Marketing Lead to take ownership of Flipdish’s Managed Marketing service and PPC accounts. The role focuses on performance, profitability, and scalable systems for growth.
Responsibilities
Take end-to-end ownership of Flipdish’s Managed Marketing service, including performance, customer outcomes, and commercial success
Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results
Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem
Own and oversee PPC performance across multiple customer accounts, primarily Google Ads
Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring
Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS
Propose, validate, and support the launch of service extensions, potentially including paid social, social media management, and photography services
Design and implement scalable onboarding workflows for new Managed Marketing customers
Transition customer reporting from manual processes to standardised, automated solutions
Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms
Leverage scripts, APIs, and AI tools to manage accounts, reporting, and insights efficiently at scale
Own the P&L for Managed Marketing, ensuring the service operates profitably and sustainably
Build forecasts and capacity models to support growth planning and decision-making
Partner with finance and leadership to track margins, costs, and service performance
Define clear ICP criteria and eligibility guidelines for Managed Marketing customers
Create and enforce guidance for commercial teams on which customers are suitable for managed advertising spend and which are not
Support sales and account teams with pricing logic, positioning, and expectation setting
Work with the wider marketing team to increase awareness and adoption of Managed Marketing services
Define delivery standards, success metrics, and reporting frameworks across the service
Ensure consistent, high-quality execution across all managed accounts
Act as the internal subject-matter expert on B2C managed acquisition and performance marketing
Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts
Use automation to reduce manual effort through scripts, APIs, and workflow optimisation
Apply AI-driven insights pragmatically to campaign optimisation, reporting, and service improvement
Exercise strong judgement on where automation adds value and where human oversight is required.
Requirements
7+ years experience in performance, growth, or digital marketing
Extensive hands-on PPC experience, particularly Google Ads and META, managing multiple accounts concurrently
Proven experience building scalable systems for campaign management and reporting
Experience designing automated reporting using Looker Studio, Canva, or comparable platforms
Strong commercial awareness, with experience contributing to or owning forecasting, pricing, or profitability decisions
Experience working freelance or in an agency environment managing multiple clients is a strong advantage
Experience working with hospitality, restaurant, or takeaway businesses is highly desirable.
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