Hybrid Marketing Lead

Posted 4 days ago

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About the role

  • Seeking an experienced Managed Marketing Lead to take ownership of Flipdish’s Managed Marketing service and PPC accounts. The role focuses on performance, profitability, and scalable systems for growth.

Responsibilities

  • Take end-to-end ownership of Flipdish’s Managed Marketing service, including performance, customer outcomes, and commercial success
  • Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results
  • Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem
  • Own and oversee PPC performance across multiple customer accounts, primarily Google Ads
  • Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring
  • Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS
  • Propose, validate, and support the launch of service extensions, potentially including paid social, social media management, and photography services
  • Design and implement scalable onboarding workflows for new Managed Marketing customers
  • Transition customer reporting from manual processes to standardised, automated solutions
  • Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms
  • Leverage scripts, APIs, and AI tools to manage accounts, reporting, and insights efficiently at scale
  • Own the P&L for Managed Marketing, ensuring the service operates profitably and sustainably
  • Build forecasts and capacity models to support growth planning and decision-making
  • Partner with finance and leadership to track margins, costs, and service performance
  • Define clear ICP criteria and eligibility guidelines for Managed Marketing customers
  • Create and enforce guidance for commercial teams on which customers are suitable for managed advertising spend and which are not
  • Support sales and account teams with pricing logic, positioning, and expectation setting
  • Work with the wider marketing team to increase awareness and adoption of Managed Marketing services
  • Define delivery standards, success metrics, and reporting frameworks across the service
  • Ensure consistent, high-quality execution across all managed accounts
  • Act as the internal subject-matter expert on B2C managed acquisition and performance marketing
  • Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts
  • Use automation to reduce manual effort through scripts, APIs, and workflow optimisation
  • Apply AI-driven insights pragmatically to campaign optimisation, reporting, and service improvement
  • Exercise strong judgement on where automation adds value and where human oversight is required.

Requirements

  • 7+ years experience in performance, growth, or digital marketing
  • Extensive hands-on PPC experience, particularly Google Ads and META, managing multiple accounts concurrently
  • Proven experience building scalable systems for campaign management and reporting
  • Experience designing automated reporting using Looker Studio, Canva, or comparable platforms
  • Strong commercial awareness, with experience contributing to or owning forecasting, pricing, or profitability decisions
  • Experience working freelance or in an agency environment managing multiple clients is a strong advantage
  • Experience working with hospitality, restaurant, or takeaway businesses is highly desirable.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Job title

Marketing Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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