Marketing Specialist creating and optimizing demand generation campaigns across multiple channels in the Americas region. Collaborating with global marketing teams for local execution aligned with company growth strategy.
Responsibilities
Build, execute and optimize demand generation campaigns across key channels (paid media, email, inbound and marketing automation)
Translate strategic priorities into structured campaign execution within Salesforce and Pardot
Support lead generation, nurturing and funnel progression initiatives aligned with regional goals
Ensure campaigns are executed with strong operational discipline and clear performance tracking
Monitor and analyse campaign performance across channels, identifying insights and optimization opportunities
Establish performance baselines and support continuous improvement through testing and experimentation
Use data and performance frameworks to improve conversion rates, lead quality and funnel efficiency
Apply AI tools and modern marketing technologies to improve execution efficiency and insight generation
Ensure reliable and consistent use of marketing systems and processes (Salesforce, Pardot, paid media platforms)
Maintain campaign structure, data accuracy and operational hygiene to support scalable execution
Support reporting and performance reviews with accurate and timely data
Collaborate with internal stakeholders to ensure smooth campaign execution and handover to sales
Support the execution of field marketing initiatives and in-person events in the US market
Coordinate with vendors, suppliers and internal stakeholders to ensure seamless event execution
Support post-event lead follow-up and integration into marketing and sales workflows
Requirements
3–5 years of experience in hands-on B2B marketing, demand generation or performance marketing roles
Proven experience executing and optimizing campaigns across paid media, email and marketing automation channels
Experience working with CRM and marketing automation platforms (Salesforce and Pardot preferred; similar platforms acceptable)
Experience with paid media platforms such as Google Ads and LinkedIn Campaign Manager
Strong analytical skills and ability to translate performance data into optimization actions
Comfortable working in a performance-driven, execution-focused environment
Fluent English required
Spanish desirable (preferred)
Experience supporting field marketing initiatives, events and vendor coordination is a plus
Benefits
Living our human-centric approach (flexible working conditions, including the flexibility to work from home or the office)
Thriving in a multicultural environment
Growing meaningfully
Leadership culture based on trust
Plenty of room for initiatives and own responsibility
2 days of paid time off for volunteering for causes you care about
4-week sabbatical leave paid by the company after 5 years
Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)
Competitive compensation, benefits, and career development opportunities
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