Senior Performance Marketing Specialist driving data - driven growth for e - commerce at Printler across markets. Focused on optimizing paid advertising channels such as Paid Search and Paid Social.
About the role
- Performance Marketing Specialist analyzing and optimizing Google Paid campaigns for global growth at Wati's conversational platform. Collaborating with cross-functional teams to track and report performance metrics.
Responsibilities
- Campaign Execution: Manage the day-to-day operations of Google campaigns.
- Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates.
- Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
- Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.
Requirements
- 1-3 years of experience in Paid Social (Meta/LinkedIn preferred).
- Understanding of the B2B buyer journey and how to use content to nurture leads.
- Strong copywriting skills for ad captions and headlines.
- Experience with video ads and creative testing.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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