Performance Marketing Specialist analyzing and optimizing Google Paid campaigns for global growth at Wati's conversational platform. Collaborating with cross-functional teams to track and report performance metrics.
Responsibilities
Campaign Execution: Manage the day-to-day operations of Google campaigns.
Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates.
Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.
Requirements
1-3 years of experience in Paid Social (Meta/LinkedIn preferred).
Understanding of the B2B buyer journey and how to use content to nurture leads.
Strong copywriting skills for ad captions and headlines.
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