Hybrid Performance Marketing Manager

at Ververica | Original creators of Apache Flink®

• Job title: Performance Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Barcelona, Spain

About the role

• Performance Marketing Manager responsible for driving revenue through optimized paid media strategies. Join a European tech company focused on real-time AI solutions in a hybrid role based in Barcelona.

Responsibilities

• **The Opportunity**
• You will own our paid acquisition engine across search, social, and display. Your mission is simple: generate a qualified pipeline at sustainable CAC.
• You will manage budgets across Google, LinkedIn, and other paid platforms. You will optimize campaigns daily, not quarterly. You will test creatives, landing pages, audiences, and bidding strategies with discipline.
• This role is hands-on. You build the campaigns. You analyze performance. You make the calls. When something underperforms, you fix it.
• This isn’t brand awareness marketing. This is revenue marketing.
• **What You'll Do**
• **Paid Strategy & Execution**
• You will build and execute paid media strategies aligned to revenue goals. You will structure campaigns around ICP segments and buying stages. You will align messaging with Product Marketing and Demand Gen Manager to ensure relevance.
• You will manage paid search, paid social, retargeting, and display. You will continuously test creatives and landing pages to increase CTR and conversion rates. Every euro must work
• **Performance & Optimization**
• You will track performance across the funnel, from click to opportunity. You will improve CPL, MQL to SAL conversion, and cost per opportunity.
• You will run A/B tests. You will kill underperforming campaigns fast. You will double down on what scales. Data drives decisions. Not opinions.
• **Budget & Reporting**
• You will manage monthly and quarterly budgets with precision. You will forecast pipeline contribution from paid channels.
• You will report on metrics that matter: pipeline, revenue influence, CAC, ROAS. Not impressions. Not “engagement.” If it doesn’t impact revenue, it’s noise.

Requirements

• **What You Bring**
• 3+ years managing B2B paid media budgets
• Proven track record of reducing CAC while increasing pipeline
• Deep experience with Google Ads and LinkedIn Ads
• Strong analytical skills and confidence with attribution models
• Experience optimizing landing pages and conversion flows
• You have done this before. You can do it again.
• **Skills That Win**
• Paid media platform mastery: Google Ads and LinkedIn Ads. You know campaign structures, bidding strategies, and audience layers inside-out.
• Performance analytics and attribution modeling. You understand multi-touch attribution and how paid influences pipeline, not just leads.
• Landing page and CRO expertise. You know how to improve conversion rates through testing, not guesswork.
• Budget forecasting and CAC management. You can project pipeline impact before spending a euro.
• AI-driven optimization tools. You use automation, scripts, and smart bidding to scale performance without losing control.
• **Mindset That Fits**
• Data over intuition. Always. You test hypotheses, not hunches.
• Bias toward action. You'd rather ship, learn, and iterate than debate endlessly. You act while competitors buffer.
• Ownership mentality. You don't make excuses. You find solutions.
• Comfortable with ambiguity and rapid change. You thrive in environments where the playbook is still being written.
• You thrive in small teams with high autonomy. You don't need hand-holding or daily check-ins.
• You understand B2B enterprise sales cycles. You know these deals take time, and you build programs that respect that reality.
• **What Makes You Dangerous**
• You understand full-funnel performance, not just top-of-funnel clicks. You can explain attribution without hiding behind jargon.
• You challenge assumptions when the data disagrees. You move fast. You don’t wait for perfect.
• **Nice to Have**
• Experience in data infrastructure, streaming data, or AI/ML markets. You understand the space we play in.
• Background in technical or developer-focused marketing. You know how to speak to engineers and executives.
• Fluent in German or other European languages. We're a European company with global ambitions.
• Previous experience in European tech companies. You understand the culture and pace.

Benefits

• **Impact**
• You'll have a direct line of sight to revenue. Your work will move the company forward measurably.
• **Team**
• You'll work with a small, talented team. No bureaucracy, no politics, no BS.
• **Growth**
• You'll learn fast and ship faster. You'll have access to cutting-edge AI and automation tools.
• **Compensation**
• Competitive salary based on experience and location.
• **Work Environment**
• Hybrid in Barcelona, Spain.