Senior Director of Integrated Marketing at Tanium, leading global integrated marketing strategy and multi-channel campaigns. Collaborating with cross-functional teams to drive awareness, demand, and long-term growth.
Responsibilities
Develop and own Tanium’s global integrated marketing strategy
Design and govern the tiered campaign framework (Tier 1, 2, 3)
Partner closely with Product Marketing to translate positioning, personas, and product launches into unified global campaigns
Lead the creation and execution of full-funnel integrated programs
Act as the connective leader between Product Marketing, Digital, Events, Field & Channel Marketing, SDR, and Sales
Own campaign performance frameworks, including pipeline contribution, CAC efficiency, conversion performance, and ROI
Requirements
BA/BS or equivalent industry experience required
15+ years' experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
5+ years' experience leading and managing a team (5+ direct report)
Experience with Marketing Automation is required. (Marketo experience a plus)
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