Performance Marketing Manager responsible for driving revenue through optimized paid media strategies. Join a European tech company focused on real - time AI solutions in a hybrid role based in Barcelona.
About the role
- PPC Manager overseeing global PPC strategies and campaigns at loveholidays. Collaborating with marketing teams to enhance customer engagement and revenue growth.
Responsibilities
- Oversee and manage international PPC campaigns across various search engines and marketplaces
- Develop effective PPC strategies to optimise ROI, drive traffic, and increase customer acquisition
- Monitor and analyse performance metrics to forecast trends and plan PPC budgets
- Work closely with marketing and wider functions to align PPC campaigns with ongoing promotions, launches and the strategic growth direction
- Stay updated with PPC and SEM trends and industry standards to keep loveholidays at the forefront of developments
- Drive significant growth in market share and brand recognition through effective management of PPC campaigns and upper-funnel activity
Requirements
- Expert, hands-on knowledge using PPC technologies and tools - most notably Google Ads, Microsoft Advertising and feed-based campaigns
- Strong proficiency in SQL, with the ability to analyse complex datasets and generate actionable insights
- Deep understanding of the customer journey, and ability to use this knowledge to optimise campaigns
- Strong skills in keyword research, audience segmentation and bidding strategies
- Proven track record of effectively managing multi-market, large advertising budgets
- Experience with A/B testing to optimise campaign performance
- Excellent communication and presentation skills to effectively report campaign results to stakeholders
- Experience working with Hotel-Only partners such as Google Hotel Ads, TripAdvisor, and Trivago (desirable)
- Knowledge and understanding of the travel sector, including customer behaviour and seasonal trends. (desirable)
- Expertise in German language would be a plus (desirable)
Benefits
- Company pension contributions at 5%.
- Individualised training budget for you to learn on the job and level yourself up.
- Discounted holidays for you, your family and friends.
- 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum.
- Ability to buy and sell annual leave.
- Cycle to work scheme, season ticket loan and eye care vouchers.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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