Performance Marketing Manager optimizing channel - spanning B2C campaigns for design products. Collaborating with product, sales, and design teams for effective marketing strategies.
About the role
- Senior Director of Integrated Marketing responsible for global marketing strategy at Tanium. Lead high-impact campaigns and cross-functional collaboration to drive awareness and demand.
Responsibilities
- Develop and own Tanium’s global integrated marketing strategy, aligning messages, audiences, and channels across the full customer journey.
- Design and govern the tiered campaign framework (Tier 1, 2, 3), ensuring consistency and scalability across corporate, regional, and partner motions.
- Partner closely with Product Marketing to translate positioning, personas, and product launches into unified global campaigns.
- Optimize conversion, attendance, and follow-up workflows across SDR and marketing.
- Build scalable processes, toolkits, templates, and operating models for campaign execution across global teams.
Requirements
- BA/BS or equivalent industry experience required
- 15+ years' experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results.
- 5+ years' experience leading and managing a team (5+ direct report)
- Experience with Marketing Automation is required. (Marketo experience a plus)
- Experience with Intent Platforms (6Sense)
- Experience with Salesforce CRM
Benefits
- medical, dental and vision plan
- family planning benefits
- health savings account
- flexible spending account
- transportation savings account
- 401(k) retirement savings plan with company match
- life, accident and disability coverage
- business travel accident insurance
- employee assistance programs
- disability insurance
- other well-being benefits
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