PPC Specialist Senior optimizing digital marketing strategies and managing SEM campaigns for clients in Madrid. Identifying client needs and building strategic proposals while working in a hybrid model.
About the role
- Director of Demand Generation driving marketing pipeline for Bolster's AI-powered fraud prevention platform. Scaling inbound and developing ABM strategies across market segments.
Responsibilities
- Own marketing-sourced pipeline performance across inbound, paid, and ABM programs
- Define channel mix strategy and investment allocation across paid, inbound, lifecycle, and ABM
- Develop quarterly and annual pipeline forecasts and present performance weekly to executive leadership
- Propose and justify incremental investment plans tied to revenue targets
- Establish the operating cadence and reporting standards for demand performance
- Scale and optimize core demand gen for SMB and mid-market
- Build and operationalize ABM programs to support enterprise expansion
- Support outbound efforts with account air cover, targeted campaigns, & tight alignment with SDRs and AEs
- Design programs that consistently generate enterprise-quality meetings
- Partner closely with RevOps to ensure clean execution, attribution, and reporting
- Work alongside an Integrated Marketing Manager to execute programs efficiently
Requirements
- 7–10+ years in B2B SaaS demand generation
- Experience scaling demand at startup environments only (Series A–D)
- Proven success: scaling inbound for SMB and mid-market & building and running ABM programs for enterprise
- Comfortable owning a pipeline number without owning a large team
- Strong collaborator with Sales, RevOps, and SDR teams
- Security experience is a plus, but not required
Benefits
- Excellent medical, dental, and vision insurance
- Flexible time off + paid holidays.
- Equity + 401(k) plan
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