Marketing Manager enhancing academic communications and marketing strategies at VDI. Coordinating high-level marketing activities and developing specific outreach strategies.
Responsibilities
As Marketing Manager for University Communications, you contribute to the central development and coordination of university-related marketing and communication activities.
You strengthen VDI's presence and connectivity within the academic sector.
The role is focused on building, developing, and coordinating university-related communications and offers the opportunity to actively shape structures and formats.
You develop target-group-specific marketing strategies to engage professors and university representatives and implement them in a structured manner.
You design and manage communication measures to increase VDI's visibility at universities across various channels.
You design and execute university-related exchange and event formats to network with professors and university representatives.
You develop and maintain institutional relationships with universities, departments, and relevant research-related networks.
You create and optimize informational materials, landing pages, and mailings for university-related audiences.
You coordinate university-related marketing and communication measures with internal departments and volunteer stakeholders, ensuring consistent implementation.
You analyze activities, evaluate results, and derive optimizations for future initiatives.
Requirements
You have a degree in marketing, communications, social sciences, or a comparable field.
You have at least two years of professional experience in university marketing, B2B communication, or audience engagement in the education or research sector.
You have conceptual experience in developing and structuring marketing and communication measures.
You have experience in project management and in collaborating with various internal and external stakeholders.
You have an affinity for technical topics and a professional interest in promoting the next generation of engineers.
You work in coordination with internal departments and volunteer actors, ensuring factual, goal-oriented collaboration.
Benefits
An organizational culture marked by appreciation, cohesion, openness, and flat hierarchies.
A tailored onboarding and personal mentoring that supports you both personally and professionally during your induction.
We also offer company-wide onboarding events.
30 days of vacation, including company holidays on bridge days and between Christmas and New Year, plus a half-day off on your birthday (on weekdays).
Flexible working hours between 06:00 and 22:00 with a 40-hour workweek.
Work–life balance: possibility to work remotely and a solution-oriented approach to family-related challenges.
Convenient location at Düsseldorf Airport (Airport City) with direct public transport connections.
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