Sales professional participating in Dow’s Commercial Development Program, understanding business needs and recommending solutions. Leading cross - functional teams to create value for customers and Dow.
About the role
- Marketing Lead handling strategic marketing plans for high net worth clients at PNC. Collaborating across teams to drive growth strategies and executing multi-channel marketing initiatives.
Responsibilities
- Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
- Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
- Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
- Contributes to thought leadership and builds consensus among partners.
- Adapts to and optimizes for a changing business environment.
- Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
- Coordinates and influences complex, multi-functional program teams.
- Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
- Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
- Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
- Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
- Acts as a point of contact with product and digital teams to coordinate strategy and development.
- Makes decisions to ensure the business programs/initiatives and customer expectations are being met.
Requirements
- 5+ years of industry-relevant experience
- Bachelor's degree
- Advertising
- Competitive Advantages
- Content Marketing
- Customer Solutions
- Digital Marketing
- Marketing Programs
- Marketing Strategies
- Negotiation
- Results-Oriented
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service.
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