Marketing Manager coordinating higher education communication activities for the VDI. Fostering institutional relationships and visibility in academic environments.
Responsibilities
As Marketing Manager for Higher Education Communications, you will contribute to the central development and coordination of university-related marketing and communications activities and strengthen VDI's presence and connectivity within the academic environment.
The position is focused on building, developing and coordinating university-related communications and offers the opportunity to actively shape structures and formats.
You develop target-group-specific marketing strategies to address professors and university representatives and implement them in a structured manner.
You design and manage communications measures to increase VDI's visibility on campuses across multiple channels.
You design and deliver university-related exchange and event formats to network with professors and university representatives.
You develop and maintain institutional relationships with universities, academic departments and relevant science-related networks.
You create and optimize informational materials, landing pages and mailings for university-related target groups.
You coordinate university-related marketing and communications measures with internal departments and volunteer stakeholders and ensure consistent implementation.
You analyze activities, evaluate results and derive optimizations for future initiatives.
Requirements
You hold a degree in marketing, communications, social sciences or a comparable field.
You have at least two years of professional experience in university marketing, B2B communications or audience engagement in the education or research sector.
You have conceptual experience in developing and structuring marketing and communications measures.
You have project management experience and are experienced in collaborating with a variety of internal and external stakeholders.
You have an affinity for technical topics and a professional interest in promoting the next generation of engineers.
You work in close coordination with internal departments and volunteer actors, ensuring objective and goal-oriented collaboration.
Benefits
An organizational culture defined by appreciation, solidarity and openness, with flat hierarchies
Individual onboarding and personal mentoring to support you both personally and professionally during your induction. In addition, we offer company-wide onboarding events.
30 days of vacation including company holidays on bridge days and between Christmas and New Year, plus a half day off on your birthday (on weekdays)
Flexible working hours between 06:00 and 22:00 with a 40-hour work week
Work–life balance: the possibility to work remotely and a solution-oriented approach to family-related challenges
Convenient location at Düsseldorf Airport (Airport City) with direct public transport connections
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