Leiter Marketing & Kommunikation responsible for strategic marketing and communications at Actemium. Leading a team and enhancing brand awareness in a corporate setting.
About the role
- Responsable Communication et Marketing pour BARNES, leader en immobilier de luxe, coordonnant des projets de communication et marketing et créant des leads qualifiés.
Responsibilities
- Guardian of the brand guidelines and support for French and international Business Units on guidelines
- Event management (sponsorships, dinners & cocktails, exhibitions, openings…): organization, supplier budget monitoring (caterers, photographers/videographers, gifts…) and communication materials
- Management of audiovisual productions and photography
- Coordination of portal vendors and oversight of main contracts
- Overall coordination with agencies for SEO / SEA
- Monitoring recharges/rebillings of Group and France contracts
- Budget management for the main budget lines within the scope
- Leading the strategy for generating qualified leads for high-end clientele
- Implementation and optimization of automated nurturing and lead-scoring workflows (HubSpot Marketing Hub & Sales Hub)
- Intensive use of Apollo.io for targeted prospecting, database enrichment, creation of multichannel sequences and identification of intent signals
- Integration and deployment of complementary AI tools for large-scale personalization
- Creation and management of multichannel campaigns (personalized emailing, retargeting, smart forms, AI chatbots, social selling)
- Coordination with France and international sales teams
Requirements
- 4 to 5 years of experience in marketing automation, lead generation and digital communication, gained agency-side or in-house
- Proficient with HubSpot (Marketing Hub and Sales Hub) and ideally with Apollo.io or equivalent tools such as LinkedIn Sales Navigator, Clay or similar solutions
- Strong knowledge of AI tools applied to marketing, particularly for personalization, AI-assisted copywriting and lead scoring
- Significant experience in managing, driving and optimizing lead generation campaigns, both inbound and outbound
- Fluent in English, both written and spoken, comfortable in an international environment
- Autonomous, responsive, rigorous and highly organized, able to manage priorities effectively
- Able to interact with a variety of stakeholders
Benefits
- 50% reimbursement of public transport
- Meal vouchers (tickets restaurant)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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