Junior Trade Marketing Manager handling trade marketing for Strepsils and Gaviscon brands. Coordinating marketing and sales strategies to ensure customer satisfaction and achieve sales objectives.
Responsibilities
Drive Trade Marketing Strategy; Act as a liaison between brand and sales team including the coordination and alignment of marketing activation with sales promotions to ensure a cohesive and complete customer program
Develop & maintain structure & tools for long-term sales business initiatives
Conduct market research & analytics and work closely with business development team and trade marketing managers to identify trends, customer preferences, and competitive activities to inform trade marketing decisions
Execute 4P marketing drivers (product, price, place, promotion), including close cooperation with revenue growth team, also drive visibility via in-store displays, product sampling, and point-of-sale materials to drive product visibility
Work closely with sales teams to develop tailored strategies for specific retailers and channels; 1. Support in every day discussions and tools to deliver sales results, 2. Plan and implement innovation launches, 3. Support customer engagement via retailer meetings/workshops, 4. Identify & actively share best practice and ideas, 5. Take part in inter-company internal meetings (sales conferences, planning milestones, customer reviews, sales briefings, etc.
Monitor and analyze the effectiveness of trade marketing initiatives, using metrics to assess performance and make data-driven adjustments
Work with multiple stakeholders to maintain local & global reporting suites, liaise with Trade Marketing Managers to ensure deadlines are met on key business visibility priorities, support the Trade Marketing Managers on ad-hoc analysis
Requirements
University Degree preferably in Business, Marketing
Professional experience in a similar role
Very good knowledge of English and Polish
Good knowledge of trade marketing, sales & marketing, preferably in pharmaceutical and or FMCG industry
Curious mind and analytical skills: can work with complex data from a variety of sources and be able to identify opportunities & risks
High influencing skills: Entrepreneurial spirit that influences others to implement key business initiatives
Collaboration & communication skills: Passion for building and maintaining relationships as well as good communication skills to work effectively with various stakeholders at all levels of seniority
Action oriented: possess strong bias for action, ability to break down barriers and facilitate cross functional collaboration
Benefits
Parental benefits
Employee Assistance Program to promote mental health
Life insurance for all employees globally
Opportunity to save and share in Reckitt's potential future successes
Short-term incentives to recognize, appreciate and reward your work for delivering outstanding results
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