About the role

Senior Account Based Marketing Manager at Overhaul specializing in in-transit supply chain visibility and risk management solutions. Overseeing account identification, campaign creation, and alignment with sales teams.

Responsibilities

Own and oversee all aspects of target account identification, campaign creation and optimization from hierarchy to execution.
Align sales enablement and data flow from marketing to sales team members.
Create highly effective and targeted campaigns for Automotive, Industrial, and Healthcare verticals for maximum conversions.
Work closely with internal and external creative partners to craft compelling creative ideas and stories and turn them into executions.
Measure success by engagement, marketing qualified accounts, and revenue influence.
Develop and execute ABM strategies targeting high-value accounts in alignment with sales goals.
Collaborate closely with sales and customer success teams to define ideal customer profiles and prioritize target accounts.
Create personalized, multi-channel marketing campaigns (email, ads, content, events, etc.) for specific accounts or clusters.
Analyze account insights, buying signals, and intent data to tailor messaging and engagement tactics.
Manage ABM technology platforms (e.g., Demandbase) and integrate with CRM/marketing automation tools.
Track, measure, and report on ABM campaign performance, engagement, and pipeline impact.
Optimize campaigns based on data-driven insights and feedback from sales.
Align ABM efforts with broader marketing initiatives to ensure consistent brand messaging.
Conduct post-mortem analyses to identify learnings and improve future account engagement strategies.

Bachelor’s degree in business, marketing, advertising, mass communications or similar is required.
5+ years of progressive marketing experience with 2+ years of direct ABM application.
ABM tools such as Terminus, Demandbase or 6sense experience is a plus.
You are a proactive self-starter, demonstrating high initiative and critical thinking.
Proven ability to think strategically, but with exceptional attention to detail in execution.
Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
Experience building and delivering of field marketing campaigns, events, executive and key account programs and partner activity.
Understanding of pipeline management and metrics.
Excellent verbal and written communication skills.
Strong interpersonal skills a must.
Strong influencing and relationship-building skills.