Growth Marketing Associate supporting paid media and content marketing initiatives for Fred Astaire Dance Studios. Collaborating with teams to advance corporate and studio priorities in a hybrid work environment.
About the role
- Content & Demand Generation Specialist planning and executing content and demand generation initiatives. Collaborating with marketing and sales teams to enhance brand credibility and lead conversion.
Responsibilities
- Own end-to-end execution of content initiatives that support inbound and outbound lead generation.
- Create, optimise, and repurpose content across email, LinkedIn, website, landing pages, blogs, and campaign assets.
- Support demand generation campaigns by aligning content with target audiences, messaging, and funnel stages.
- Manage online brand reputation, including monitoring mentions and reviews, and running a structured Google review request process.
- Identify review opportunities with Sales, Account Managers, and Leadership, and manage templates, timing, and follow-ups.
- Develop employer branding and CEO-related content that highlights company culture, people, and values.
- Collaborate with HR and internal teams on employer branding and hiring support content.
- Track and analyse content and campaign performance, using insights to improve engagement and lead conversion.
- Work closely with marketing and sales teams to align content with business priorities and deliver projects on time.
Requirements
- At least 4–5 years of relevant experience in content, demand generation, or digital marketing roles.
- Working knowledge of key tools such as CRM systems, WordPress, and HubSpot.
- Strong written communication and storytelling skills for B2B audiences.
- Solid understanding of inbound and outbound marketing and demand generation.
- Experience executing content-driven campaigns with measurable outcomes.
- Ability to interpret data and apply insights for optimisation.
- Strong organisation, prioritisation, and attention to detail.
- Proactive, collaborative, and able to take ownership of tasks while working effectively within a team.
Benefits
- Hybrid - 1-2 days quarterly onsite visit
- Mon - Fri: 7:00 AM - 4:00 PM PHT (*adjustments will be made for daylight saving time*)
- HMO with 1 free dependent and medical reimbursements
- Government-mandated benefits
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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