Growth Marketing Specialist executing organic growth initiatives for mobile games. Focus on ASO, SEO, and social media to enhance discoverability and engagement.
Responsibilities
Execute ASO initiatives, including keyword research, A/B tests, metadata updates, event creations, creative testing, and localization support.
Monitor and analyze app store performance metrics (rankings, impressions, CTR, CVR, installs).
Conduct competitor research and market analysis.
Prepare regular performance reports and actionable insights.
Work closely with Product, Creative, Data, and UA teams to implement optimizations.
Assist in managing and growing social media channels to increase engagement and visibility.
Support SEO and content initiatives to improve organic discoverability.
Requirements
Familiar with organic growth levers (ASO, SEO, social media, or digital marketing fundamentals)
Analytical and comfortable working with performance metrics and data.
Good design taste with the ability to evaluate visual and creative assets.
Strong collaboration and communication skills.
Growth mindset: curious, proactive, and eager to learn through experimentation.
Benefits
24 days holiday: 12 Days in your first year but then enjoy 24 days of paid holiday to relax and refresh throughout the year, in addition to national & bank holidays.
Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
20 days of fully remote working: Work from anywhere in the world, 20 days a year.
Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements, and our team spirit.
Breakfast & Lunch: Relish daily provided breakfast and lunch to keep you fueled and focused.
BPJS HEALTH: Elevate your well-being and peace of mind, ensuring robust health security with seamless enrolment in BPJS Health!
BPJS SOCIAL: Secure your employment rights with BPJS Social.
Festivity Allowance: Celebrate festive occasions with an additional festive allowance.
Health Insurance: Stay covered with comprehensive health insurance for you and your loved ones.
Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy].
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