Growth Marketing Associate supporting paid media and content marketing initiatives for Fred Astaire Dance Studios. Collaborating with teams to advance corporate and studio priorities in a hybrid work environment.
About the role
- Digital Growth Manager at XTM Group responsible for technical SEO, LLM optimisation, and paid media campaigns. Leading digital marketing strategies to drive growth across multiple brands.
Responsibilities
- Own and deliver a global SEO strategy with a strong emphasis on technical SEO, LLM optimisation, and AEO across a multi-site portfolio.
- Increase discoverability in AI-powered search (Google SGE, Gemini, ChatGPT, Perplexity, Bing AI, and other emerging platforms) through structured and embedded content.
- Work with the content team to establish clear guidelines for content optimised for SEO and AEO.
- Conduct detailed site audits, diagnose issues, and implement fixes (with or without developers) covering crawl errors, indexation, site speed, structured data, schema, CWV, and JS rendering.
- Lead keyword research and competitor analysis, mapping to search and AI intent to increase organic traffic and authority.
- Design and maintain internal linking and structures that maximise crawl equity and programmatic performance.
- Build and manage high-quality backlink and outreach programmes that deliver sustained domain authority growth and market share.
- Develop systems that transform structured “feature + industry” data into high-intent landing pages and interactive demos.
- Deliver authoritative content (guides, comparisons, blogs, and link magnets) to strengthen topical authority and AEO discoverability.
- Implement a scalable framework to monitor visibility, rankings, conversions, and performance across SEO and AEO.
- Manage paid media across XTM’s portfolio of brands and products, ensuring accurate targeting and avoiding cannibalisation.
- Research keywords, plan, and launch campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant channels.
- Build segmentation frameworks using personas, intent data, remarketing, and other lists to target the right buyers at each stage.
- Create and test ad copy, visuals, and formats to continuously improve engagement and conversion.
- Refine bids, targeting, messaging, and creatives to maximise performance (ROAS, ROI, CAC).
- Analyse performance data, build reports, and measure impact across the funnel, not just last-click conversions.
- Oversee budgets across paid media campaigns, applying structured testing frameworks to reduce CPA and improve ROI.
- Align paid activity with SEO, content and broader campaigns for a cohesive growth engine.
- Adapt global campaigns for regional audiences, including localised messaging, keywords, and ad formats.
- Implement advanced tracking to measure influence across the funnel while ensuring GDPR/CCPA and platform compliance.
Requirements
- Proven experience in technical SEO and LLM/AEO optimisation for complex B2B SaaS, multi-site, or multi-brand portfolios on an international scale.
- Hands-on ability with HTML/CSS and basic front-end troubleshooting.
- Expertise with tools including Google Search Console, GA4, GTM, SEMrush, Ahrefs, Screaming Frog, and AI-driven SERP monitoring tools (oncrawl, authoritas, or emerging AEO tools)
- Strong skills in internal linking, site architecture, schema, structured data, programmatic SEO and answer-box/feature snippet optimisation.
- Demonstrable success managing and optimising paid advertising campaigns across search, programmatic, marketplace, and social platforms.
- Experience in A/B and adaptive testing, and implementing UX improvements.
- Ability to work with CMS platforms (HubSpot, WordPress) and collaborate effectively with developers.
- Strong analytical mindset with a track record of building advanced reporting frameworks (e.g., answer-box share, CWV scores, programmatic velocity, competitor benchmarking).
- Experience setting performance-based KPIs, advanced tracking, and attribution reporting.
- Experience with international/multilingual SEO and paid media
Benefits
- Professional development, with access to international opportunities and career advancement programs
- Continuous learning, powered by top-tier tools, training resources, and industry expertise
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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