Executive leadership role at USAA, providing oversight for marketing initiatives within P&C. Leading a high - performing team to drive profitable growth and optimize marketing strategies in a complex environment.
About the role
- Performance Marketing Manager focusing on Meta and TikTok advertising strategies. Responsible for end-to-end management of Social Ads and performance marketing initiatives.
Responsibilities
- You translate objectives into powerful Meta & TikTok setups that deliver measurably more revenue or leads.
- You build full-funnel strategies, test hooks and creatives, and guide users from scrolling to purchase.
- You identify growth levers, scale budgets responsibly, keep ROAS & CAC stable — in e‑commerce as well as B2B — and are excited about international clients.
- You design rigorous tests, interpret statistical significance correctly, and launch winning ads quickly with clear documentation.
- You leverage AI for copy variations, audience insights and automation — less manual work, more impact.
- You connect platform data with GA4, think incrementally and make better budget decisions.
- You take end-to-end responsibility — from briefing to reporting — reliably and conscientiously.
- You bring fresh ideas to brand storytelling and break routines to create new awareness impulses.
Requirements
- Several years of experience in performance marketing and end-to-end mastery of social ads.
- You are comfortable with KPIs, think in hypotheses and derive clear actions.
- You take ownership of budgets, timelines and targets — and deliver reliably.
- Large accounts motivate you; you develop ideas that turn tests into real winners.
- You share knowledge, coach juniors and noticeably improve overall team quality.
- You explain complex concepts clearly — both internally and externally — and build trust.
- Native-level German and good English.
Benefits
- Performance with appreciation: We value performance — but always with respect.
- Meta Business Partner: When needed you’ll work closely with our dedicated contacts at Meta & TikTok — for maximum impact on client projects.
- Career boost: 1:1 coaching, €1,500 upskilling budget + extra days off for seminars & conferences 🚀
- Work-life balance: Trust-based working hours & the option to work from anywhere — office, home or beach vibes 🏝️, you decide!
- Strong clients: Work with well-known brands like Katjes, funny-frisch, ültje, Scania, Bübchen & Joop — exciting projects guaranteed!
- Feel-good perks: Free massages, Urban Sports membership & height-adjustable desks — so you stay comfortable 🧖
- Nice extras: Corporate Benefits, meal subsidy, company bike & job ticket
- Team vibes: Regular events such as ski trips 🏂
Job title
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