PPC Strategy Director leading strategy for high - profile clients within financial services sector. Collaborating with teams and stakeholders to drive performance - focused results.
About the role
- Demand Generation Manager at Promptfoo, leading digital programs and nurturing leads for growth. Collaborating with Sales and executing high-impact campaigns in the AI security sector.
Responsibilities
- Own and execute high-impact digital programs targeting security leaders and CISOs
- Build and optimize conversion-focused assets, including landing pages, ad creative, and offers
- Continuously test and refine messaging, channels, and audiences to improve performance
- Manage campaign budgets with a sharp focus on cost per lead and pipeline impact
- Partner with Sales and Field Marketing to support onsite events and field programs
- Design and run lead conversion and nurture campaigns tailored by persona and lifecycle stage
- Implement and refine lead scoring to surface high-intent prospects for Sales
- Build and manage workflows, sequences, and automations in HubSpot
- Build and execute programs that qualify, nurture, and convert leads from both PLG and sales-led channels into pipeline
- Own weekly pipeline reporting by channel and campaign
- Build dashboards that drive data-informed decisions across Marketing and Sales
- Track MQL → SQL → Opportunity conversion, identifying and fixing funnel drop-offs
- Analyze funnel metrics to find gaps and act quickly
- Own dashboards that track Cost Per Lead, conversion rates, and pipeline by channel and campaign
- Continuously test, measure, and optimize messaging, channels, and audiences to scale what converts
- Work with Sales to calibrate lead scoring and improve MQL-to-SQL conversion
Requirements
- 5+ years of B2B demand generation experience, ideally in security or developer-focused tools
- Hands-on experience with marketing and sales automation platforms (HubSpot or similar)
- Experience running conferences, campaigns, or field events
- Proven ability to execute and optimize paid campaigns and ABM programs
- Experience owning funnel metrics, with a focus on conversion and pipeline impact.
- Uses revenue and analytics from CRM and community tools to turn into actionable campaigns
- Highly organized, clear communicator who partners effectively with Sales and cross-functional teams
- Preferred Skills:
- Experience marketing to security buyers, including AppSec teams and CISOs
- Knowledge of SEO and SEM strategies
- Familiarity with product-led growth (PLG) motions and metrics
- Background at fast-growing startups, especially those with open-source-led GTM strategies
Benefits
- Offers Equity
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