Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
About the role
- SEM/PPC Specialist managing and optimizing paid search campaigns for the largest digital agency in the Baltics. Collaborating with cross-functional teams to develop strategies and drive account growth.
Responsibilities
- Manage and optimize paid search campaigns, execute tests, collect and analyze data, identify trends and insights to achieve maximum results in paid search
- Dive deep into the client's business objectives, develop and execute a search strategy
- Support and scale product adoption by optimizing performance-driven paid search campaigns
- Work with cross-functional teams to drive short and long-term account growth
- Develop innovative solutions for clients using Google Ads
Requirements
- 1+ (minimum) years proven SEM experience and success managing PPC campaigns across search engines
- Be knowledgeable about bidding strategies: when to use manual bidding vs. automated strategies like Target ROAS (tROAS) or Target CPA (tCPA)
- Knowledge of Google Ads, Google Editor, and Google Analytics 4
- Technical knowledge of Google Tag Manager (HTML, JavaScript would be a plus)
- Proficient in Lithuanian & English
- Experience managing Display and Facebook performance campaigns would be a bonus
Benefits
- Smooth onboarding process with dedicated mentorship and an intensive training roadmap
- All means and tools for professional and personal growth
- A great and acknowledged team in the market
- Top clients in the industry across the Baltics and beyond
- A fantastic atmosphere, where respect and care for everyone are of the utmost value and always come first
- Office in the city center
- Work from home and flexible working hours
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