Global B2B Performance Marketing Manager at Embat overseeing paid marketing campaigns and driving B2B client acquisition. Managing Google Ads and LinkedIn Ads to achieve growth objectives.
Responsibilities
Manage the day-to-day delivery of Paid Advertising campaigns (Google Search, Microsoft Ads, and LinkedIn Ads), including planning, strategy development, account setup, execution, and analysis.
Oversee strategy and hands-on management of SEM campaigns, including keyword research, account structure, bidding strategies, and writing compelling ad copy aligned with user intent.
Develop, execute, and scale paid social marketing strategies on LinkedIn Ads, planning campaign budgets, pacing, and forecasting to achieve revenue targets.
Create briefings for the design team to test creative variations, messaging frameworks, and audience segments to maximize performance.
Manage budget and deadlines, recommending modifications to ad spend and channel selection based on data.
Monitor campaign performance using analytics platforms (e.g., GA4, Google Ads, LinkedIn Ads, Looker).
Build clear performance dashboards and deliver actionable insights to stakeholders.
Hold weekly meetings with Sales Development teams to improve campaign quality and feedback loops on lead quality.
Lead projects to inform best practices, bringing new ideas and testing trends.
Implement new AI workflows for creative generation and optimization to improve efficiency.
Requirements
7+ years in Performance Marketing, ideally within B2B SaaS, fintech, or high-growth tech companies.
Proven experience leading strategy and hands-on management of campaigns across Google Ads and Microsoft Ads.
Deep knowledge of LinkedIn Ads strategy for B2B audiences.
Mastery of GA4, Google Tag Manager, Looker, and familiarity with HubSpot.
Knowledge of SQL and BigQuery is a plus.
Strategic mindset, strong analytical thinking, autonomy, and attention to detail.
Fluent English and Spanish or German is a must.
Benefits
A competitive salary according to the project and responsibility.
Hybrid working setup & flexible schedule
Latest technology of your choice to do your impactful work with.
Access to private health insurance with Sanitas
Access to salary on demand, restaurant card, transport card, and kindergarden checks through Payflow
English Classes
Career progression - we are a small team with great ambitions.
An opportunity to work hand in hand with our founders who built their careers in Investment Banking at J.P. Morgan for more than a decade.
360º development - through internal and external talks, sponsored conferences and many more to come.
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