Executive leadership role at USAA, providing oversight for marketing initiatives within P&C. Leading a high - performing team to drive profitable growth and optimize marketing strategies in a complex environment.
About the role
- Digital Media Manager overseeing execution of Reckitt’s paid social campaigns across multiple platforms. Responsible for managing media performance and recommendations within the health and hygiene sector.
Responsibilities
- Be the day-to-day point of contact across paid social & influencer campaigns across your Brand Pods
- Co-create digital activation plans in collaboration with audience, performance & content teams
- Oversee the end-to-end execution and optimization across paid social & influencer platforms
- Manage a team of offshore digital associates
- Support the Digital Trading lead in adopting a unified approach to campaign planning, activation & optimization
- Identify new testing opportunities that will help drive media activations forward across paid social & influencer channels
- Provide monthly media actualizations to Reckitt finance teams
Requirements
- Minimum of 5 years’ experience in digital media buying across paid social channels
- Significant hands-on experience in directly managing paid social campaigns in-platform across the likes of Meta, TikTok, Pinterest
- Expert knowledge of in-platform bidding strategies, social boosting/influencer ads and creative testing
- Well versed in presenting key performance recommendations to senior stakeholders
- Can demonstrate a deep understanding of the paid social landscape and the audience targeting capabilities across different social platforms
- Has acted in an advisory role to educate others on the practical implications of attempting to execute specific media tactics in-platform
- Previously managed a team of junior media traders/associates desirable
- Obtained industry recognised certifications across major paid social platforms
- Experience using project management tools (Jira, Monday.com etc)
- Bachelor’s degree in Marketing, Business, or a related field preferred
- Previously worked at a major digital agency working on an FMCG brand a plus
Benefits
- Medical, prescription, dental, vision, and life and disability insurance
- Paid time off for vacation, sick and Company recognized holidays
- 401(k) plan
- 16-week paid parental leave or 26 weeks for the birthing parent
- Adoption and fertility support
- Tuition reimbursement
- Discounts
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