Sr. Salesforce Administrator enhancing Salesforce CRM and optimizing strategic business processes for TMA Systems serving various sectors. Ensuring seamless integrations and effective data management across teams.
About the role
- Senior Salesforce Administrator optimizing and enhancing TMA Systems' Salesforce CRM platform. Leading administration, integration, and automation initiatives across key business processes.
Responsibilities
- Lead the setup, administration, and ongoing optimization of the Salesforce CRM platform
- Develop and implement end-to-end system integrations between Salesforce and third-party applications
- Collaborate with IT and operations teams to maintain seamless data flow and system connectivity
- Build and maintain custom objects, validation rules, workflows, and approval processes
- Ensure platform stability, security, and alignment with business requirements
- Manage system configuration changes and maintain documentation standards
- Develop AI to design and optimize workflow automations and approval processes to support sales and marketing efficiency
- Manage assignment rules, email alerts, and process automation to streamline business operations
- Leverage automation tools including Flows, Process Builder, and Assignment Rules to reduce manual effort
- Continuously evaluate system performance and recommend improvements to enhance productivity
- Identify opportunities for automation and implement solutions that drive operational excellence
- Build and maintain custom dashboards and reports to track key business metrics (pipeline, conversion, engagement, etc.)
- Transition static reporting (Excel-based) into dynamic Salesforce dashboards
- Partner with stakeholders across teams to ensure data-driven decision-making
- Create executive-level reporting and insights for leadership visibility
- Implement analytics best practices and ensure data accuracy across reports
- Manage user access, roles, and permission sets in alignment with data security policies
- Deliver training sessions and create user guides to enhance adoption and promote best practices
- Provide ongoing user support and troubleshooting for platform-related issues
- Champion Salesforce best practices and drive continuous improvement in user engagement
- Act as the primary point of contact for Salesforce-related questions and requests
- Oversee data import/export, deduplication, and data quality initiatives
- Implement and maintain data governance frameworks to ensure data integrity
- Establish data standards and policies across the Salesforce environment
- Monitor data quality metrics and implement corrective actions as needed
Requirements
- 6+ years of Salesforce administration experience, including system integration and automation workflows
- Hands-on experience with Salesforce Sales Cloud, CPQ, Gong, HubSpot and familiarity with Marketing Cloud
- Strong understanding of Salesforce Objects (Leads, Accounts, Opportunities, Campaigns, Cases, etc.)
- Skilled in data import/export, deduplication, and data governance frameworks
- Extensive experience with automation tools including Flows, Process Builder, and Assignment Rules
- Proven ability to build custom objects, validation rules, workflows, and approval processes
- Experience developing and maintaining system integrations with third-party applications
- Strong reporting and dashboard creation skills with focus on business metrics
- Excellent communication and stakeholder management skills
- Strong documentation skills and attention to detail
- Ability to balance strategic system design with day-to-day operational management
- Problem-solving mindset with ability to work independently and collaboratively
- Salesforce Certified Administrator (Preferred)
- Salesforce Certified Advanced Administrator (Preferred)
- Familiarity with SQL and API-based integrations (Preferred)
- Experience with middleware/integration platforms (MuleSoft, Zapier, etc.) (Preferred)
- Experience with Salesforce CPQ, Service Cloud (Preferred)
- Understanding of GDPR, data privacy, and security compliance (Preferred)
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