Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Manager responsible for end-to-end management and performance of assigned brands at The PCA Group. Leading initiatives and collaboration across cross-functional teams to drive brand growth.
Responsibilities
- Own brand performance across sell-in, sell-through, inventory, and marketing ROI
- Lead execution of U.S. brand strategies and annual operating plans
- Serve as the main point of contact for assigned brands, retail partners, and internal teams
- Identify risks, opportunities, and growth levers through ongoing performance analysis
- Monitor sales performance across retail, e-commerce, and DTC channels
- Analyze trends, pacing issues, and channel shifts; escalate insights and recommendations
- Optimize top-selling PDPs, including content, pricing, promotions, ratings, and Buy Box ownership
- Manage inventory health, forecasting, and availability of hero SKUs
- Proactively flag demand drivers such as launches, promotions, and seasonal shifts
- Evaluate marketing effectiveness and ensure spend aligns with growth and profitability goals
- Monitor competitive activity, category trends, and emerging brands
- Deliver weekly, monthly, and quarterly performance reporting with clear insights
- Own brand roadmaps, project timelines, and cross-functional follow-through
- Lead brand onboarding and expansion once strategies are approved
- Partner cross-functionally on forecasts, purchasing plans, launches, and activations
- Drive alignment, accountability, and execution across teams
- Mentor junior Brand Managers and uphold execution standards
Requirements
- Bachelors degree required
- 4-6 years of experience in brand management, account management, or a related role
- Experience in beauty, wellness, personal care, fashion, or CPG preferred
- Strong analytical skills with proficiency in Excel or Google Sheets
- Experience managing inventory, forecasts, and performance across multiple channels
- Familiarity with project management tools (e.g., Asana, Monday.com)
- Ability to manage multiple priorities in a fast-paced environment
- Strategic thinker with a strong bias toward execution
- Confident decision-maker with good judgment
- Clear and professional communicator
- Highly organized, proactive, and accountable
- Comfortable working in a high-growth, dynamic setting
Benefits
- Phenomenal discounts on products within the beauty industry and beyond
- Medical, Dental, and Vision, along with supplemental benefits available after 60 days
- 401 (k) available after 1 year of service with up to a 4% match
- 17 days PTO and Paid Holidays
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