Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Senior Brand Manager leading e-commerce branding strategies and B2B partnerships for Reckitt's FMCG products. Focused on digital growth and cross-functional collaboration in a fast-paced environment.
Responsibilities
- Lead annual brand strategy, AOP, portfolio, pricing, and pack architecture
- Manage P&L and key growth drivers; identify risks and opportunities across channels
- Drive mid- and long-term category development
- Build and lead strategic alliances with business partners
- Co-develop co-marketing programmes, bundling, referral systems, demos, and installation touchpoints
- Manage distributor performance: forecasting, coverage, stock health, and commercial discipline
- Translate insights into clear positioning, creative territories, and communication systems
- Lead full-funnel communication development: campaigns, digital content, advocacy, PR, retail
- Act as the main interface with Regional and Global Brand teams
- Lead launches, hero activations, in-store excellence, and eCommerce acceleration
Requirements
- 6–10 years of Brand/Marketing experience in FMCG
- Proven experience in brand strategy, P&L management, and cross-functional leadership
- Experience working with B2B partners, OEM alliances or trade-driven categories is a strong plus
- Strong capability to work with regional and global stakeholders
Benefits
- parental benefits
- Employee Assistance Program to promote mental health
- life insurance for all employees globally
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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