Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Head of Product Marketing developing AI-accelerated go-to-market strategies for ERP products. Leading initiatives to improve sales effectiveness and customer engagement with a B2B software focus.
Responsibilities
- Develop and lead AI-accelerated go-to-market strategies that compress traditional timelines by 60%, meet customer needs, and ensure portfolio coherence across the ERP product ecosystem.
- Drive GTM programs that achieve productivity gains through automation while partnering with Product, Marketing, Sales, and Customer Success teams to deliver successful outcomes.
- Create GTM enablement packs that support Marketing’s demand generation and improve Sales effectiveness.
- Define GTM strategy and manage execution for multiple ERP product launches.
- Lead the business teams involved in each launch initiative.
- Roll out a consistent, repeatable GTM framework across all initiatives.
- Coordinate cross-functional readiness and deliver product marketing aspects of launches.
- Manage critical path dependencies, particularly SKU creation timelines.
- Deliver value propositions and enable sales conversion by creating collateral, tools, and GTM initiatives that ensure products meet divisional targets.
- Develop buyer enablement content to support autonomous journeys, including interactive demos, self-service resources, and digital buying experiences.
- Drive cross-sell opportunities for ERP products across other markets through well-executed strategies.
- Champion the voice of the customer in all planning and execution forums by leveraging insights from interviews, win/loss analysis, and market research to shape positioning and messaging.
- Design and optimize autonomous buyer journeys that allow customers to self-educate, evaluate, and progress through the buying cycle with minimal friction.
- Develop and validate customer-centric, outcome-led propositions in collaboration with key customers to ensure relevance and impact.
- Establish and monitor KPIs to track GTM effectiveness.
- Deliver post-launch stakeholder reports with performance analysis, lessons learned, and enhancement recommendations.
Requirements
- Significant GTM/product marketing experience in B2B software with a proven track record of delivering projects that generate commercial returns.
- Skilled at managing multiple time-sensitive projects under challenging deadlines, with exceptional communication and cross-functional collaboration abilities.
- Customer-first mindset, commercially astute, process and metrics driven; strategic thinker who can balance high-quality planning with hands-on execution in fast-paced, agile environments.
- Experience creating compelling marketing and sales enablement materials, portfolio strategy, and multi-product positioning.
- Ability to design autonomous buyer journeys and outcome-led propositions that enhance customer experience and drive competitive advantage.
- Hands-on experience with AI-powered content creation and productivity tools; proven ability to manage compressed GTM programs and apply data-driven measurement approaches.
- Familiarity with LLMs (Claude, Copilot), call analysis platforms (Clari Groove), and AI automation tools.
- ERP experience; expertise in building customer advocacy and reference programs; understanding of agile/sprint-based GTM methodologies.
Benefits
- 25 days annual leave that increases with your seniority in the company
- Private healthcare
- Life insurance
- One charity day allocated to support a cause that matters to you
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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