National Account Manager responsible for driving growth and managing relationships with key FMCG clients. Working with field operations to ensure business delivery and success.
Responsibilities
Act as the lead point of contact for national FMCG clients, building strong, trusted relationships at senior level
Develop a deep understanding of client objectives, brand strategies and route-to-market challenges
Lead regular account reviews covering performance, service delivery, ROI and growth opportunities
Proactively identify and secure new FMCG brands and commercial opportunities
Develop tailored commercial proposals, pitches and tenders aligned to client needs
Meet or exceed revenue, margin and growth KPIs across accounts
Lead contract negotiations, pricing and commercial terms in line with profitability targets
Manage renewals and extensions, addressing objections and strengthening long-term partnerships
Ensure commercial decisions are data-driven and margin-aware
Work closely with field management and operational teams to ensure consistent, high-quality execution
Drive engagement, accountability and performance across teams supporting client accounts
Maintain accurate records of activity, opportunities and performance using CRM systems
Provide regular commercial updates, forecasts and insights to senior management
Analyse account data to identify trends, risks and opportunities
Requirements
Proven experience in National Account Management, Commercial or Business Development roles within FMCG
Experience working with multinational brands and complex stakeholder environments
Strong commercial and financial acumen, with a clear understanding of margin, ROI and value creation
High-energy, confident and naturally curious with a questioning mindset
Entrepreneurial in approach – comfortable building new business, not just managing existing accounts
Experience influencing, leading or working closely with field or sales teams
Excellent relationship builder with strong negotiation and presentation skills
Highly organised, resilient and comfortable operating in a fast-paced, growth-focused environment.
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