Assistente de CRM supporting marketing strategies by operationalizing campaigns in CRM for customer engagement and retention. Driven to enhance customer journeys and base growth through diverse campaigns.
About the role
- CRM Specialist shaping communications and relations through data, technology, and collaboration at Surplex. Planning and optimizing CRM campaigns for B2B auction services with analytical approaches.
Responsibilities
- Actively shape direct communication channels with bidders and sellers
- Have a measurable impact on growth, activation and retention
- Plan, build and optimize CRM campaigns in Bloomreach
- Develop targeted communication flows for auction-related, seller and bidder segments
- Establish always-on automations
- Develop and maintain the underlying templates, rules and filter logic for tailor-made campaigns
- Measure performance, analyze user behavior and derive concrete optimizations
- Ensure tight integration between HubSpot, Salesforce and Bloomreach
- Collaborate with regional marketing, sales and content teams
Requirements
- Experience in CRM management, ideally with Bloomreach or similar systems
- Experience planning, executing and optimizing CRM campaigns
- Knowledge of audience segmentation, templates and automations
- Experience analyzing campaign performance and deriving improvements
- Experience integrating CRM, marketing and sales systems (e.g. HubSpot, Salesforce, Bloomreach)
- Analytical mindset and a structured way of working
- Proactive, solution-oriented and committed
- Strong collaboration skills with marketing, sales and content teams
- Independent and reliable working style
Benefits
- Disability insurance and a group accident insurance
- 30 days of annual leave
- A modern office with plenty of parking
- Up to 30 days of workation per year
- Professional development opportunities
- Additional benefits such as subsidies for Urban Sports Club, the Deutschlandticket (public transport pass), JobRad (company bicycle program) and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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