Customer Success Leader at Planday managing Customer Success Managers for B2B SaaS client retention. Ensuring strong customer partnerships and data - driven growth strategies.
About the role
- Design role focused on enhancing CRM communications, especially through email marketing. Involves creative and analytical skills to improve client engagement and experience.
Responsibilities
- Responsible for the creative production of CRM communications for email marketing and WhatsApp, focusing on promotional campaigns, transactional messages and automated journeys.
- Develop HTML layouts for email marketing campaigns and implement them in the CRM platform.
- Create landing pages for digital campaigns.
- Propose and run A/B tests with creative variations to generate learnings and optimize our communications.
- Collaborate with the agency on the production of communication assets, ensuring delivery quality and compliance with the Cartões Renner brand identity.
- Performance-oriented design, ensuring communications follow a mobile-first approach, clear visual hierarchy, visual storytelling, strong CTAs, and intentional use of social proof and visual triggers.
- Ensure CRM communication best practices are correctly applied to optimize customer experience and creative performance.
- Maintain governance of design deliverables: an asset library of produced creatives, documentation of test learnings, and management of the partner agency’s designers.
- Propose process optimizations for the Design area to increase CRM efficiency.
Requirements
- Proven experience in Design with a focus on CRM
- Strong knowledge of CRM platforms/tools
- Strong proficiency in Figma and Adobe Creative Cloud (Photoshop/Illustrator)
- Advanced knowledge of HTML/CSS for email marketing
- Experience with A/B testing (hypothesis definition, variations, result analysis) and understanding of CRM metrics (open rate, CTR, CTOR, conversion)
Benefits
- Focus on performance-driven design
- Exposure to Growth Marketing methodologies
- Knowledge of Paid Media
- Understanding of email deliverability concepts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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