Join AI Ops & Strategy team at Laurel to embed AI into workflows for enhanced productivity. Drive initiatives to meet revenue goals with innovative AI tooling.
ST
Hybrid Senior Product Marketing Manager
Posted 57 minutes ago
About the role
- Senior Product Marketing Manager driving product positioning and revenue growth for Taktile's AI-native decisioning platform in fintech.
Responsibilities
- Drive and orchestrate integrated marketing campaigns to build a healthy pipeline
- Create compelling one-pagers, solution briefs, and product pages on our website
- Support broader demand generation programs, including digital marketing, field initiatives & events/ webinars
- Define and maintain a consistent, clearly differentiated (audience-specific) messaging framework for our platform
- Translate technical features into clear value propositions and shape positioning that differentiates us from competitors
- Synthesize customer insights by analyzing sales calls and buyer conversations to inform the broader strategy
- Develop high-impact social proof, incl. customer case studies and impact stories
- Equip Sales/BD with persona-based tools (pitch decks, playbooks, and assets) designed to improve deal velocity
- Manage analyst relations (e.g., Gartner, Forrester)
- Gather competitive intelligence and maintain battlecards
Requirements
- 5+ years in B2B product marketing
- Proven ability to translate complex technical products into business value
- Exceptional writing skills with ability to simplify complex concepts
- Track record of driving measurable revenue impact through marketing initiatives
- Experience with complex (enterprise) sales in B2B SaaS/ AI solutions
- Strong analytical mindset with focus on data-driven decision making
- Excellent project management and stakeholder collaboration
- Programs: GSuite, Notion, Miro, Figma a plus, eager to work with AI tools
- Nice to have: Good understanding of AI/ML concepts
- Experience in financial services decisioning (e.g., fraud prevention, or credit underwriting)
- Background in both startups and scale-ups
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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