Product Marketing Manager at Zego driving positioning and messaging for diverse insurance offerings. Leading cross - functional launches and ensuring impactful communication of product benefits.
About the role
- Product Marketing Manager for Workload Automation at Broadcom. Driving global go-to-market strategy and adoption for industry-leading offerings.
Responsibilities
- Develop compelling product positioning, value propositions, and differentiated messaging for Workload Automation offerings.
- Lead GTM strategy for new releases, capabilities, and market launches; partner closely with Product Management, Sales, Enablement, and Customer Success.
- Create high-quality content including solution briefs, white papers, customer success stories, competitive analysis, customer presentations, and sales enablement tools.
- Serve as a subject-matter expert for Workload Automation across internal teams, customer conversations, webinars, events, and analyst engagements.
- Conduct ongoing market, customer, and competitive research to inform strategy and product direction.
- Drive pipeline-building initiatives in partnership with Global Marketing, ensuring alignment across campaigns and regional execution.
Requirements
- Bachelors and 12+ years of related experience
- 7+ years hands-on experience in Workload Automation, including deep familiarity with enterprise scheduling, orchestration, and automation ecosystems.
- Proven ability to translate technical capabilities into clear, compelling business value for ITOps, DevOps, and DataOps personas.
- Exceptional written and verbal communication skills; demonstrated ability to produce high-quality technical and executive-level content.
- Strong analytical, competitive research, and strategic planning skills.
- Experience working in highly cross-functional environments with product, engineering, and sales organizations.
- Background with Autosys, Automic, Control-M, or similar workload automation platforms.
- Experience in enterprise software, automation, observability, or related IT operations domains.
- Ability to present confidently to large audiences, analysts, and senior executive stakeholders.
Benefits
- Medical, dental and vision plans
- 401(K) participation including company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- company paid holidays
- paid sick leave and vacation time.
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