Product Marketing Manager at Zego driving positioning and messaging for diverse insurance offerings. Leading cross - functional launches and ensuring impactful communication of product benefits.
About the role
- Product Marketing Lead overseeing marketing strategy for Diversey’s cleaning solutions in Indonesia. Leading go-to-market execution and collaboration with sales and product teams for effective launch and sales enablement.
Responsibilities
- Own product marketing strategy for the Indonesia Cluster, ensuring strong alignment between product, commercial, and customer needs across the full product lifecycle
- Lead end-to-end go-to-market (GTM) execution at the cluster level, including product launches, positioning, pricing support, messaging, customer segmentation, and enablement for new and existing products
- Define and refine product value propositions and messaging based on customer insights, market trends, competitive analysis, and commercial priorities
- Coordinate integrated marketing execution across digital and offline channels, including social media, email marketing, field marketing, events, PR, sales tools, and customer communications—ensuring consistent product narratives across all touchpoints
- Manage and optimize the product portfolio using a P&L-driven approach, contributing to portfolio decisions, lifecycle management, prioritization, and performance tracking at cluster and regional levels
- Partner closely with Sales, Product, and Commercial teams to deliver effective sales enablement materials (pitch decks, battlecards, case studies, product FAQs) that drive adoption and revenue growth
- Oversee marketing and product launch budgets, ensuring structured planning, ROI-driven investment decisions, and strong alignment with business and revenue objectives
- Plan, prioritize, and allocate workload, balancing short-term GTM execution with long-term product and market strategy
- Act as a key business partner to the Cluster Commercial Leader, serving as an active member of the cluster leadership team and contributing to overall growth, profitability, and strategic decision-making
Requirements
- Bachelor’s degree in a relevant field such as engineering, business, economics, or marketing
- Minimum 5 years of experience leading a marketing or product marketing function at country or cluster level
- Strong B2B marketing experience; exposure to B2B2C and/or B2C environments is an advantage
- Experience working within a multinational organization is preferred
- Proven experience managing and optimizing complex product portfolios
- Strong collaborator with the ability to engage and influence stakeholders across multiple organizational levels
- Fluent in English (written and verbal) at a professional level
- Demonstrated track record of successfully leading and delivering large-scale programs or initiatives
Benefits
- Competitive compensation
- Comprehensive benefits, including medical, dental and vision insurance
- 401(k) plan
- Numerous opportunities for professional growth and development
Job title
Job type
Experience level
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Not specified
Degree requirement
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