Hybrid Associate Product Marketing Manager – Analyst Relations

at Aera Technology

• Job title: Associate Product Marketing Manager – Analyst Relations
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $110,000 - $115,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mountain View, United States

About the role

• Associate Product Marketing Manager supporting messaging and go-to-market execution while managing Analyst Relations. Aera Technology specializes in Decision Intelligence Platforms and AI-driven decision-making.

Responsibilities

• Assist in developing and refining product positioning and messaging by researching target personas, customer pain points, and competitive alternatives.
• Support product launch execution by coordinating timelines, drafting content briefs, and ensuring cross-functional teams stay on track.
• Create and maintain sales enablement materials such as one-pagers, FAQs, battlecards, and slide decks under the guidance of senior PMMs.
• Conduct competitive research and monitoring, tracking competitor messaging, pricing, and product updates and summarizing findings for internal stakeholders.
• Partner with demand generation and content teams to support campaign messaging and ensure consistency across marketing channels.
• Assist with customer and market research efforts, including interview coordination, survey analysis, and synthesis of buyer insights.
• Help maintain the product marketing content library, keeping assets up to date and accessible for sales and marketing teams.
• Support the day-to-day operations of the AR program, including scheduling briefings and inquiries, coordinating logistics, and maintaining the analyst contact database.
• Assist in preparing briefing materials — slide decks, backgrounders, and supporting documentation — in collaboration with senior PMMs, product managers, and executives.
• Track and maintain the AR calendar, including key analyst research cycles, evaluation submission deadlines, and renewal timelines for analyst subscriptions.
• Monitor and distribute analyst research, reports, and commentary relevant to our market, summarizing key takeaways for internal stakeholders.
• Support the submission process for analyst evaluations (e.g., Gartner Magic Quadrant, Forrester Wave) by gathering inputs, coordinating responses, and managing documentation.
• Maintain an internal AR tracker and knowledge base, logging briefing outcomes, analyst sentiment, and follow-up actions.
• Research analyst backgrounds, coverage areas, and recent publications to help prepare internal spokespeople ahead of engagements.

Requirements

• 1–3 years of experience in product marketing, content marketing, corporate marketing, or a related field — OR a recent graduate with a strong internship background in B2B marketing.
• Some exposure to or familiarity with analyst relations, PR, or communications is a plus but not required.
• Experience in a B2B or SaaS environment is preferred.
• Strong written communication skills, with the ability to draft clear, concise content for business audiences.
• Highly organized with excellent attention to detail and project coordination skills — able to manage multiple tasks and deadlines without dropping the ball.
• A research-oriented mindset: comfortable synthesizing information from multiple sources into clear, actionable summaries.
• Eager to learn, receptive to feedback, and able to ramp quickly in a fast-paced environment.
• Collaborative team player who can work effectively across functions and build relationships with internal stakeholders.
• Proficiency in Google Workspace or Microsoft Office; familiarity with tools like Salesforce, Jira, or marketing automation platforms is a plus.
• Proficiency with automating work with AI tools is a plus.

Benefits

• comprehensive medical, vision and dental plans
• 401K plan
• flexible paid time off
• generous parental leave
• fully-stocked kitchen with a selection of snacks and beverages