Associate Product Marketing Manager supporting messaging and go - to - market execution while managing Analyst Relations. Aera Technology specializes in Decision Intelligence Platforms and AI - driven decision - making.
About the role
- Senior Product Marketing Manager overseeing go-to-market strategy for Aera's AI-driven Decision Intelligence platform. Collaborating across teams to execute product launches and empower sales efforts.
Responsibilities
- Own the end-to-end go-to-market strategy and execution for product launches, including market segmentation, positioning, launch planning, and post-launch measurement.
- Partner closely with product management to deeply understand the roadmap and translate upcoming capabilities into market-ready value propositions ahead of launch.
- Develop and maintain solution-level messaging frameworks for priority use cases, verticals, and buyer personas that are used consistently across marketing and sales.
- Collaborate with demand generation, content, and field marketing teams to ensure launches land with impact — driving awareness, pipeline, and adoption.
- Define and track launch success metrics, providing post-launch analysis and recommendations to optimize future GTM execution.
- Develop a comprehensive suite of high-impact sales enablement content — including pitch decks, solution briefs, ROI tools, objection-handling guides, and demo frameworks — that empowers the sales team to engage buyers and close deals.
- Partner with sales leadership to understand field needs and pain points, ensuring enablement content is grounded in real-world selling scenarios and continuously refined based on feedback.
- Build and maintain competitive battlecards and positioning guides that give sales the confidence and clarity to win against key alternatives in the market.
- Drive sales onboarding and ongoing training in partnership with sales leadership, ensuring new and tenured reps are fluent in Aera's messaging, differentiation, and value propositions.
- Establish a feedback loop between sales and product marketing to ensure content remains current, relevant, and effective as the product and competitive landscape evolve.
- Own Aera's competitive intelligence program, monitoring the market for competitor product updates, messaging shifts, pricing changes, and strategic moves.
- Synthesize competitive research into clear, actionable insights for sales, product, and executive stakeholders — ensuring the organization is never caught off guard by competitive dynamics.
- Maintain and regularly refresh a competitive landscape overview, including win/loss analysis and positioning recommendations, distributed to key internal stakeholders.
- Partner with product management to ensure competitive insights inform roadmap prioritization and product positioning decisions.
- Track and analyze win/loss data in partnership with sales operations, surfacing trends and recommendations to improve competitive win rates over time.
- Serve as a key contributor to Aera's Decision Intelligence category strategy, helping to define and evolve the narrative that positions Aera as the market leader and category creator.
- Develop thought leadership content and frameworks — including white papers, point-of-view documents, executive presentations, and contributed articles — that advance Aera's category authority.
- Partner with the communications team to ensure category messaging is consistently represented in media, analyst, and executive communications.
- Identify and develop speaking and content opportunities that elevate Aera's voice in the market, including industry events, analyst briefings, and owned media.
- Monitor market trends, emerging technologies, and shifts in buyer priorities, synthesizing insights into forward-looking narratives that keep Aera ahead of the conversation.
- Support the preparation and delivery of analyst briefings with key industry firms including Gartner and IDC, developing compelling briefing narratives and supporting materials in collaboration with the SVP of Product Marketing and product management.
- Research analyst coverage areas, recent publications, and market perspectives to ensure internal spokespeople are well-prepared for each engagement.
- Contribute to analyst evaluation submissions (e.g., Gartner Magic Quadrant, IDC MarketScape) by providing messaging, positioning input, and supporting documentation. Ensure that insights and feedback from analyst engagements are captured, synthesized, and shared with relevant internal stakeholders to inform product and marketing strategy.
Requirements
- 5–8 years (or more) of experience in product marketing, with a demonstrated track record of operating with senior-level scope and autonomy in a B2B SaaS or enterprise technology environment.
- Proven ability to lead complex product launches end-to-end and develop messaging that resonates with enterprise buyers.
- Strong experience building sales enablement programs and content that demonstrably improve sales effectiveness and win rates.
- Demonstrated ability to own and operate a competitive intelligence function, turning market data into actionable insights.
- Experience contributing to category creation or thought leadership initiatives in a fast-moving technology market.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives for both technical and business audiences.
- Comfortable operating with high autonomy while managing multiple workstreams and influencing senior stakeholders across functions.
- Proficiency with AI tools to accelerate research, content creation, and competitive monitoring workflows.
Benefits
- comprehensive medical, vision and dental plans
- 401K plan
- flexible paid time off
- generous parental leave
- fully-stocked kitchen with a selection of snacks and beverages
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