Coordenador(a) de Marketing de Produtos role enhancing product adoption and customer success for a fintech.
About the role
- Senior Product Marketing Leader for Certified Group’s Food & Beverage division. Responsible for setting marketing strategy, team leadership, and ensuring profitability and growth.
Responsibilities
- Own and define the Food & Beverage marketing vision and strategy, aligned with divisional and enterprise growth objectives
- Develop and maintain a multi‑year product and services portfolio roadmap, balancing innovation, margin, and customer demand
- Lead market segmentation and prioritization across key F&B categories (e.g., dairy, bakery, meat & poultry, pet food, nutrition, contaminants)
- Establish clear value propositions, positioning, and messaging frameworks that differentiate Certified Group in the marketplace
- Build, lead, and develop an integrated Product Marketing and Marketing Communications team
- Set clear priorities, goals, and success metrics across both functions
- Coach and develop team members to strengthen strategic thinking, commercial acumen, and execution excellence
- Foster strong collaboration between marketing, sales, operations, and technical teams
- Manage the process of cost/price analysis and development of large proposals, bids or Request for Proposals (RFP) to profitable new business opportunities and minimize attrition
- Develop and implement pricing structures for new and existing Chemistry and Microbiology service by analyzing competitive intelligence, cost analysis, market conditions, and business objectives that maximize profitability while maintaining market competitiveness
- Manage and create annual price catalog & customer price review which will be used to update pricing databases and systems to ensure accuracy and efficiency
- Manage annual price increases to ensure margin growth while maintaining market competitive position
- Lead the harmonization of catalog pricing for Chemistry and Microbiology services
- Work closely with the finance teams to ensure pricing and profitability strategies align with the financial goals and targets
- Analyze market dynamics, competitive landscape, and customer behavior to identify pricing opportunities and risks
- Lead the end‑to‑end go‑to‑market strategy for new services, methods, portfolio updates, and priority growth initiatives
- Ensure Marketing Communications translates product strategy into effective campaigns, sales tools, content, and field enablement
- Partner with Sales leadership to deliver clear narratives, playbooks, training, and value‑based selling tools
- Oversee development of segment‑specific commercial playbooks and launch plans
- Direct oversight of all Marketing Communications activities, including messaging, campaigns, collateral, thought leadership, and digital presence
- Ensure consistent brand voice, positioning, and messaging across all customer‑facing and internal channels
- Align communication strategies with GTM initiatives, growth priorities, and sales enablement needs
- Partner with internal and external resources to deliver high‑quality, timely marketing outputs
Requirements
- Bachelor’s Degree in Chemistry, Food Science, Marketing, Business or related field; Master’s degree preferred
- 8-12 years of experience required that includes relevant commercial experience (sales, marketing, project management, product management) in a B2B environment and knowledge of food safety programs and systems
- Effective collaborator and communicator with excellent interpersonal and written skills able to effectively work on cross-functional project teams
- Proven experience leading marketing teams, including marketing communications and/or product marketing
- Strong background in portfolio strategy, go‑to‑market execution, pricing, and commercial enablement
- Experience in food, laboratory services, food safety, or regulated B2B industries strongly preferred
- Strategic thinker with the ability to translate business objectives into actional pricing strategies.
- Detail-oriented with advanced organizational, problem-solving analytical and financial skills required.
- Works productively across the enterprise and partners with others to achieve shared goals.
- Proficient user of MS Office, Excel Spreadsheets, and defined web-based applications
- Experience with pricing negotiations and contract management is a plus.
- Ability to thrive in a fast-paced and dynamic environment, Strong attention to detail, accuracy, and execution of timely results.
- Ability to work productively in a remote or office setting.
Benefits
- N/A
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