Analyst managing lifecycle marketing and CRM strategies at Afya, transforming health education. Working in a hybrid role focused on user engagement and retention.
About the role
- CRM Analyst managing brand communication channels and strategic CRM projects. Focusing on digital channels like email marketing, SMS, and WhatsApp.
Responsibilities
- Responsável por projetos estratégicos de CRM: Mapeamento, implementação e mensuração de ações em canais digitais (E-mail MKT, SMS, WhatsApp, entre outros);
- Gestão das réguas de comunicação de CRM;
- Construção e acompanhamento das metas do canal, analisando os KPIs e propondo/executando planos de ação para a melhoria contínua das campanhas;
- Criação e apresentação de análises em reuniões estratégicas;
- Suporte às ações de relacionamento;
- Acompanhamento das tendências de mercado e melhores práticas de CRM.
Requirements
- Ensino Superior Completo em Comunicação, Administração em Marketing e áreas afins;
- Experiência com atividades correlatas (preferencialmente na área do varejo);
- Domínio pacote office (Excel, Word, PowerPoint);
- Experiência com Google Analytics;
- Conhecimento na ferramenta DITO será um diferencial;
- Possuir perfil analítico, comunicativo e de dono do negócio.
Job title
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