Customer Success Manager helping clients achieve measurable outcomes leveraging Shook’s AI - powered creative intelligence and short - video production. Collaborating with performance marketing teams across Europe.
About the role
- Analyst managing lifecycle marketing and CRM strategies at Afya, transforming health education. Working in a hybrid role focused on user engagement and retention.
Responsibilities
- Design, implement and optimize Lifecycle Marketing strategies covering the entire user journey (onboarding, activation, engagement, retention, reactivation and churn prevention);
- Plan and operate multichannel CRM campaigns (email, push, in-app, SMS, WhatsApp, etc.);
- Create and manage automated flows, transactional campaigns and recurring communications;
- Define and evolve advanced segmentation, audiences and personalization rules based on behavior, transactional data and user attributes;
- Collaborate with Data and Product teams to define events, tracking, KPIs and experimentation hypotheses;
- Run A/B tests and continuous experiments, analyze results and recommend improvements;
- Monitor and analyze metrics such as open rate, CTR, conversion, LTV, churn, retention, activation and engagement;
- Ensure consistency of tone of voice, messaging and brand experience across CRM communications;
- Support the development of processes, CRM governance and lifecycle best practices across the company.
Requirements
- Solid experience in Digital Marketing with a focus on Lifecycle Marketing and CRM;
- Hands-on experience with CRM and automation tools (e.g., Braze, Salesforce Marketing Cloud, HubSpot, RD Station, Iterable, Customer.io, ActiveCampaign, etc.);
- Strong analytical skills and experience interpreting data;
- Knowledge of segmentation, automation, personalization and experimentation;
- Experience working closely with Product, Data or Technology teams;
- Good communication, organizational skills and ability to prioritize;
- Proactive, results-oriented and continuous improvement mindset.
- Preferred / Nice-to-have:
- Experience with CDPs (e.g., Segment, mParticle, RudderStack);
- Knowledge of SQL or BI tools (Looker, Metabase, Power BI, Tableau);
- Experience at digital companies, SaaS, marketplaces or subscription products;
- Experience with retention, upsell and cross-sell strategies;
- Experience in agile environments and multidisciplinary teams.
Benefits
- Meal allowance / meal voucher;
- Flexible working hours and location options (for remote roles);
- Transportation voucher (for hybrid or on-site roles);
- Profit-sharing (PLR);
- Flexible benefits via Flash Card (useable as you prefer);
- Gympass / Wellhub;
- Psicologia Viva (online platform for psychology and nutrition consultations);
- Health and Dental insurance;
- Life insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and resources for maternal and baby health with a network of accredited nurses;
- Birthday day off (one day off on the day of or during your birthday month);
- Learning platform with a variety of courses (UCA);
- Language academy (AIA);
- Leadership development program;
- Discounts on undergraduate and postgraduate courses at Afya's educational units;
- Premium subscription to Afya iClinic and Afya Whitebook
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Customer Success Manager specializing in email solutions to drive customer retention and growth within a technology firm.
Customer Success Associate responsible for onboarding and growing customers at REalyse. Engaging clients in the UK real estate sector to ensure satisfaction and drive sales growth.
Growth CRM Lead driving CRM growth initiatives for health tech company Numan. Leading communication strategies to convert leads and enhance patient engagement.
Customer Success Consultant ensuring client satisfaction and retention in the Compass educational product. Collaborating with schools for exceptional service and advocacy of our platform.
Customer Success Manager leading a team for trial enablement and adoption in law firms. Collaborating with Sales, Marketing, and Product for enhanced customer engagement and onboarding strategies.
Customer Success Manager leading a team for adoption of legal tech solutions. Collaborating across departments to enhance customer experiences and drive engagement in the legal industry.
ServiceNow CSM Architect leading optimization of customer management solutions in utilities. Collaborating across teams for innovative solutions that enhance customer engagement.
Customer Engagement Manager for ABRAMS, managing email and lifecycle marketing programs. Collaborating with eCommerce & Engagement team, focusing on customer segments and journeys.
CRM Back Office Architect to design and implement CRM solutions for a roadway system's digital transformation. Collaborate with cross - functional teams and serve as SME for CRM and Account Management solutions.