Analista de CRM & Lifecycle for a large - scale digital operation. Focused on planning, executing, and optimizing CRM campaigns and customer journeys using data and mobile channels.
About the role
- Analyst managing lifecycle marketing and CRM strategies at Afya, transforming health education. Working in a hybrid role focused on user engagement and retention.
Responsibilities
- Design, implement and optimize Lifecycle Marketing strategies covering the entire user journey (onboarding, activation, engagement, retention, reactivation and churn prevention);
- Plan and operate multichannel CRM campaigns (email, push, in-app, SMS, WhatsApp, etc.);
- Create and manage automated flows, transactional campaigns and recurring communications;
- Define and evolve advanced segmentation, audiences and personalization rules based on behavior, transactional data and user attributes;
- Collaborate with Data and Product teams to define events, tracking, KPIs and experimentation hypotheses;
- Run A/B tests and continuous experiments, analyze results and recommend improvements;
- Monitor and analyze metrics such as open rate, CTR, conversion, LTV, churn, retention, activation and engagement;
- Ensure consistency of tone of voice, messaging and brand experience across CRM communications;
- Support the development of processes, CRM governance and lifecycle best practices across the company.
Requirements
- Solid experience in Digital Marketing with a focus on Lifecycle Marketing and CRM;
- Hands-on experience with CRM and automation tools (e.g., Braze, Salesforce Marketing Cloud, HubSpot, RD Station, Iterable, Customer.io, ActiveCampaign, etc.);
- Strong analytical skills and experience interpreting data;
- Knowledge of segmentation, automation, personalization and experimentation;
- Experience working closely with Product, Data or Technology teams;
- Good communication, organizational skills and ability to prioritize;
- Proactive, results-oriented and continuous improvement mindset.
- Preferred / Nice-to-have:
- Experience with CDPs (e.g., Segment, mParticle, RudderStack);
- Knowledge of SQL or BI tools (Looker, Metabase, Power BI, Tableau);
- Experience at digital companies, SaaS, marketplaces or subscription products;
- Experience with retention, upsell and cross-sell strategies;
- Experience in agile environments and multidisciplinary teams.
Benefits
- Meal allowance / meal voucher;
- Flexible working hours and location options (for remote roles);
- Transportation voucher (for hybrid or on-site roles);
- Profit-sharing (PLR);
- Flexible benefits via Flash Card (useable as you prefer);
- Gympass / Wellhub;
- Psicologia Viva (online platform for psychology and nutrition consultations);
- Health and Dental insurance;
- Life insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and resources for maternal and baby health with a network of accredited nurses;
- Birthday day off (one day off on the day of or during your birthday month);
- Learning platform with a variety of courses (UCA);
- Language academy (AIA);
- Leadership development program;
- Discounts on undergraduate and postgraduate courses at Afya's educational units;
- Premium subscription to Afya iClinic and Afya Whitebook
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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