Analyst managing lifecycle marketing and CRM strategies at Afya, transforming health education. Working in a hybrid role focused on user engagement and retention.
About the role
- Analista de CRM & Lifecycle for a large-scale digital operation. Focused on planning, executing, and optimizing CRM campaigns and customer journeys using data and mobile channels.
Responsibilities
- Plan, execute and monitor CRM campaigns focused on engagement, retention and recurrence.
- Operate channels such as push notifications, in‑app messages and email, using segmentation and personalization logic.
- Analyze behavioral data to identify opportunities to optimize customer journeys and campaigns.
- Support the organization, segmentation and strategic use of the customer database.
- Run A/B tests and experiments for continuous performance improvement.
- Produce analyses, insights and recommendations based on campaign results.
- Work closely with CRM, marketing, product and technology teams to ensure integrated execution.
Requirements
- Previous experience with CRM, marketing automation or lifecycle management.
- Hands‑on experience executing segmented and personalized campaigns.
- Analytical mindset, comfortable working with data and performance metrics.
- Knowledge of A/B testing and interpreting results.
- Well organized with the ability to manage multiple tasks in parallel.
- Degree in Marketing, Business Administration, Communications, Statistics or related fields.
- Experience with mobile‑first CRM (push, in‑app, mobile journeys).
- Experience working with large‑scale digital products, apps or platforms.
- Familiarity with CRM, automation or analytics tools.
Benefits
- Bradesco Health Plan
- Bradesco Dental Plan
- Meal and Food Allowance (Swile)
- Commuter Allowance
- Childcare Allowance
- Home Office Allowance
- Life Insurance
- Flexible hours
- Gympass
- Vittude
- Hybrid work in São Paulo's South Zone (near Morumbi Train Station).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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