Analista de CRM & Lifecycle for a large-scale digital operation. Focused on planning, executing, and optimizing CRM campaigns and customer journeys using data and mobile channels.
Responsibilities
Plan, execute and monitor CRM campaigns focused on engagement, retention and recurrence.
Operate channels such as push notifications, in‑app messages and email, using segmentation and personalization logic.
Analyze behavioral data to identify opportunities to optimize customer journeys and campaigns.
Support the organization, segmentation and strategic use of the customer database.
Run A/B tests and experiments for continuous performance improvement.
Produce analyses, insights and recommendations based on campaign results.
Work closely with CRM, marketing, product and technology teams to ensure integrated execution.
Requirements
Previous experience with CRM, marketing automation or lifecycle management.
Hands‑on experience executing segmented and personalized campaigns.
Analytical mindset, comfortable working with data and performance metrics.
Knowledge of A/B testing and interpreting results.
Well organized with the ability to manage multiple tasks in parallel.
Degree in Marketing, Business Administration, Communications, Statistics or related fields.
Experience with mobile‑first CRM (push, in‑app, mobile journeys).
Experience working with large‑scale digital products, apps or platforms.
Familiarity with CRM, automation or analytics tools.
Benefits
Bradesco Health Plan
Bradesco Dental Plan
Meal and Food Allowance (Swile)
Commuter Allowance
Childcare Allowance
Home Office Allowance
Life Insurance
Flexible hours
Gympass
Vittude
Hybrid work in São Paulo's South Zone (near Morumbi Train Station).
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