Hybrid CRM Marketing Manager

at CandleScience

• Job title: CRM Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Durham, United States

About the role

• CRM Marketing Manager at CandleScience overseeing lifecycle marketing and customer loyalty. Leading strategies for email, SMS, and Rewards to enhance long-term customer value.

Responsibilities

• Owns the planning, measurement, and evolution of lifecycle and loyalty initiatives.
• Leads and mentors a CRM Specialist responsible for execution, ensuring alignment to brand, strategy, quality, and performance standards.
• Manages CRM audience segmentation and targeting strategy grounded in deep customer analytics.
• Defines customer journey frameworks that support makers at every stage, from hobbyist to growing business.
• Collaborates cross-functionally with Creative, Product Marketing, Data, Sales, and Support teams to deliver cohesive, customer-centric experiences.
• Analyzes cohort behavior, lifetime value, engagement trends, and segment performance to identify growth opportunities.
• Establishes CRM and retention KPIs, measurement frameworks, and success definitions.
• Leads a structured test-and-learn roadmap, including A/B and multivariate testing across lifecycle touchpoints.
• Trains, manages, and guides the CRM Specialist in executing campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 5+ years of experience in e-commerce lifecycle marketing or a related field.
• Strong analytical skills with experience using data to drive decisions, including understanding lifetime value, cohort retention models, and customer segmentation.
• Deep knowledge of email and SMS marketing, including goal setting, campaign optimization, and performance measurement.
• Experience managing a successful customer rewards or loyalty program.
• Proven ability to define, monitor, and analyze CRM KPIs through dashboards, translating insights into clear, actionable recommendations.
• Experience owning KPIs and optimizing marketing channels to achieve measurable results.
• Highly detail-oriented and organized, with the ability to manage multiple projects and meet deadlines consistently.

Benefits

• Comprehensive medical, dental, and vision coverage with low deductibles.
• Employer match for retirement contributions of up to 3% of annual earnings.
• Liberal vacation policies.
• Technology stipends.
• Gym memberships.
• Company-paid life insurance.
• Employee assistance program.
• Paid time off (Vacation & Sick).
• Referral program.
• 401(k).
• 401(k) matching.
• Dental insurance.
• Medical insurance.
• Vision insurance.
• Life insurance.
• Tuition reimbursement.