Product Marketing Specialist working at Epignosis focused on TalentCards and eFront products. Responsible for customer - first messaging and supporting product launches and marketing initiatives.
About the role
- Principal Product Marketing Manager leading go-to-market strategy for revenue-driving initiatives at Snorkel AI. Overseeing product positioning, storytelling, and launching customer-focused campaigns.
Responsibilities
- Drive the end-to-end strategy of launches by defining the playbook for repeatable and scalable execution.
- Map out strategic sales plays and eliminate critical friction in the sales cycle.
- Direct demand and campaign efforts in collaboration with demand gen.
- Own comprehensive customer, market and competitive insights to drive high-impact strategic goals.
- Lead the development of high-impact customer narratives, product release communications that establish Snorkel as the industry standard.
Requirements
- 10-12+ years in product marketing, technical marketing, or related fields, including 3+ years focused on AI-native products.
- deep expertise in defining differentiated positioning and compelling product narratives
- seasoned communicator who can translate complex technical concepts for both technical and business audiences
- demonstrated ability to maintain quality and provide strategic oversight across multiple workstreams
- proven success building enablement programs and sales plays with a direct line to attributable revenue growth
- solid understanding of AI technologies, generative AI, and enthusiasm for AI’s potential.
- analytical product marketer who combines 0-to-1 launch leadership with a disciplined approach to tracking KPIs and performance metrics.
Benefits
- medical
- dental
- vision
- 401(k)
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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