Insurance Marketing Analyst supporting Producers and account teams by organizing client information and conducting analyses. Collaborating with clients and carriers to build strong relationships and drive marketing efforts.
About the role
- Junior Marketing Analyst supporting day-to-day analysis and optimization of marketing campaigns at SmartFinancial. Collaborating with teams to derive actionable insights and improve campaign results.
Responsibilities
- Provide data-driven insights to optimize campaigns by analyzing lead quality and sharing performance feedback across Revshare and CPL campaigns
- Analyze market trends, customer demographics, and competitors to identify opportunities and inform campaign decisions
- Review and approve ad creatives to ensure they meet SmartFinancial guidelines and compliance standards
- Place, test, and troubleshoot postbacks to ensure accurate tracking and attribution
- Assist with account and campaign setup using our publisher portal
- Monitor key performance metrics and help identify optimization opportunities
- Collaborate with account managers and analysts on day-to-day campaign operations
Requirements
- 1-2 years of experience in marketing analytics or a related field
- Strong analytical and problem-solving skills; advanced Excel skills (pivot tables, formulas, data cleanup)
- Detail-oriented with the ability to spot inconsistencies in data and reporting
- Organized, proactive, and eager to learn new tools and processes
- Able to work independently and as part of a team
- Bonus: Exposure to affiliate marketing and/or performance marketing.
Benefits
- Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents
- Retirement Plans: 401(k) with company matching contributions
- Paid Time Off: Generous PTO, holidays, and extensive paid product training
- Professional Development: Opportunities for career growth and advancement in a supportive environment
- Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities.
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