Marketing Analyst developing and implementing digital marketing campaigns at Despegar, enhancing customer travel experiences through innovative marketing strategies.
About the role
- Junior Marketing Analyst supporting day-to-day analysis and optimization of marketing campaigns at SmartFinancial. Collaborating with teams to derive actionable insights and improve campaign results.
Responsibilities
- Provide data-driven insights to optimize campaigns by analyzing lead quality and sharing performance feedback across Revshare and CPL campaigns
- Analyze market trends, customer demographics, and competitors to identify opportunities and inform campaign decisions
- Review and approve ad creatives to ensure they meet SmartFinancial guidelines and compliance standards
- Place, test, and troubleshoot postbacks to ensure accurate tracking and attribution
- Assist with account and campaign setup using our publisher portal
- Monitor key performance metrics and help identify optimization opportunities
- Collaborate with account managers and analysts on day-to-day campaign operations
Requirements
- 1-2 years of experience in marketing analytics or a related field
- Strong analytical and problem-solving skills; advanced Excel skills (pivot tables, formulas, data cleanup)
- Detail-oriented with the ability to spot inconsistencies in data and reporting
- Organized, proactive, and eager to learn new tools and processes
- Able to work independently and as part of a team
- Bonus: Exposure to affiliate marketing and/or performance marketing.
Benefits
- Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents
- Retirement Plans: 401(k) with company matching contributions
- Paid Time Off: Generous PTO, holidays, and extensive paid product training
- Professional Development: Opportunities for career growth and advancement in a supportive environment
- Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities.
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